Like everything else, consistency in branding is crucial for the product to stand out and acquire longevity. Having a consistent brand voice, tone and image maintains professionalism.

Brand voice is pretty much the same as a human voice, thus it should not sound different every time. Give your brand a voice that matches its purpose, quality and benefits.
Brand tone is what helps build brand identity and a good long-lasting relationship with customers.
A consistent brand tone requires identifying the target audience by asking three questions; who is the target audience (their demographics), what the target audience is interested in, and how the audience communicates with one another.

Brand image is the audience’s perception of your brand based on their interactions. It does not necessarily involve a purchase. Brand image is a set of beliefs held about a specific brand.
Keep the three together displays conformity. You want your audience and customers to easily identify your brand amongst the many others. You want them to say: “I know it, I like it and I always want to know more about it.”

A consistent brand voice is better achieved through creating a written style guideline, but don’t stop there! Visit your guideline regularly and make improvements to it. The words you use and the way you use them are what you want your brand to be.

When setting your brand’s personality through the tone of voice you connect better with your customers. The secret lies in making your tone distinctive and memorable.

Lastly, your brand image which embeds values allows for your audience to recognize your brand’s characteristics. A consistent brand image gives good market positioning and brings about customer loyalty.

Brand consistency is challenging; it demand continuous efforts, however it solidifies your brand differentiating it from that of many competitors. Consistency creates a positive image where customers know exactly what to expect and the best part is, YOU WILL KEEP THEM COMING BACK FOR MORE.