Avoid Google Ads Mistakes that Could Waste Your Money

Google Ads can be tricky so you have to be picky and careful. Google Ads have a list of Do’s and Don’ts. Take a close at them so that you don’t fall into the Google Ads mistakes that could waste your money away.

Google Ads is a powerful platform for advertising your business on Google’s search result pages, Google Display Network and YouTube.

Before advertising you need to understand the profit margin in order to be able to measure performance and optimize your campaigns. You need to be clear on how much you can afford to pay for leads and convert them to sales.

When setting up a new Search campaign don’t mix search and display network settings as this will affect your ability to measure your performance.

Pay close attention to your keyword match types. Any keywords that you add to you Google Ads account will be added by default to the “broad match” and will thus be costing you money if not carefully managed.

Monitor your search queries and review them regularly to refine the performance of your account. If you are running Google Shopping campaigns, you will need to review the search terms triggering your ads.

Don’t leave your account unmanaged and unsupervised. If you leave it unattended your performance can deteriorate and your costs will increase. If you don’t have the time to manage your account then invest in a Google Ads Premier Partner accredited agency to run it for you.

Calculate your cost per lead before you bid on number 1 spot just because you want to be number 1. Setting a high price per click will put your costs up so bid lower and avoid going into a bidding war with your competitors because when they raise the bar you will have to follow which it will incur more costs.

Last but not least don’t forget to set up a conversion for sales or enquiries so that your return on investment can be properly measured.

Make sure you re-visit your Google Ads today so you stop wasting your money.