Online Reputation: the What, the How, and the Why

Online reputation refers to how users perceive a business on various digital platforms. Most users spend a lot of their time searching over the Internet, so they encounter daily different brands. In this article, we will explore all the aspects of reputation: the what, the how, and the why.

What is Online Reputation

It is also called e-reputation. As the name suggests, it is the reputation of a company or brand on digital networks. This reputation also depends on many factors:

• The content your brand shares (images, videos, stories, blog posts, etc.)
• How your brand interacts with users at its social media accounts and other digital channels
• Any other brand activities on social networks (eCommerce, sales, etc.)

How Does Your Brand Build a Good Reputation?

There are several ways with which a brand can build a good reputation. We will share with you the general tips to take into consideration:

• Building a user-friendly site can get you more web traffic and visitors as well
• Keeping your content clear, yet attractive
• Being active on your social media pages and sharing blog posts
• Replying instantly to any feedback or request
• Updating your audience about any new awards you receive or achievements

In addition, once your brands earn a good reputation in the market, you should develop a strategy for maintaining your good work. So, do not forget to develop your reputation management plan.

Why is E-reputation Important?

E-reputation enhances your brand’s credibility and builds trust with your customers. If you have positive reviews on your social media pages, then customers are more likely to trust you. Their first impression would be a positive one. This is beneficial for eCommerce brands too.

Also, it helps your business gain more profits. Most people rely on the word of mouth to buy a product- we’ll bet! Thus, when your customers tell their close friends about your brand, they will encourage them to try your products.

Besides that, your business will be able to attract more employees with better skills. Usually, when people search for jobs, they also consider the reputation of the business.

Last but not least, e-reputation increases your website traffic. When users hear others talking about how good your brand is, they will feel eager to know more about it. With a click, they will visit your website or pages on social media platforms. In turn, this drives more traffic to your online platforms.