Email Marketing: 3 Types You Should Know
Email marketing is a common type of communication where you send a business message or letter. It involves two main actors: the sender and the receiver. The marketing or PR personnel on one hand, and the customers or the prospects on the other hand. In fact, marketing emails are used to share ads, promotional discounts, product catalogues, etc. They are good tools for your business for keeping the customers updated. So, what are three common types of marketing emails you should be familiar with?
The Welcome Email
A good welcome message should be compelling and clear. It is the first form of contact with your customers. The welcome mails in business are just like welcoming new guests at your home. So, you need to use a very friendly and polite tone to communicate with the receiver. As a sender, you should remember that this mail impacts your client’s feedback. Try your best to leave a positive first impression about you and your brand.
The Newsletter
It is another type of email marketing communication. Generally, newsletters inform your customers and prospects about your business, its activities, and any upcoming events. For example, it can include product announcements, some statistics, details about new projects, etc. Some businesses usually hire experienced copywriters to draft this form of correspondence. Here, you should make sure to use a very direct and informative tone.
The Video Mails
In reality, customers are more likely to engage with a video than a written form of text. The concept is as similar to using visual aids when you are delivering a speech to a group of people. Basically, you can include a pitch presentation about your business, or a video presenting your products. It is also important to add a brief phrase to describe the video to your clients. You can say, for example, “check our new products”.
In brief, these were the three types of mails. Remember also to include your contact details like the phone number, website link, Instagram and Facebook, in case your customers want to know more about your business.