Marketing 2022: A Glimpse Into Our Future

Trends that will affect the Future of Marketing

Marketers have to always be up-to-date with constantly changing marketing landscape. If you run a business, you have a hard nut to crack as well.

Getting across to today’s consumer is a complex process  requires adjusting your efforts to emerging trends. Being first, or at least one of the first, gives a competitive advantage.

• Increasing complexity in consumer purchasing decisions:
  Consumers use all kinds of media to make shopping decisions – from YouTube to Facebook. And it’s becoming increasingly harder to put the people that buy certain products into a box than it used to be. Consumer categories like mainstream. Or high and low end, are starting to disappear.
• Mobile communications are becoming the center of marketing.
  There have been rumblings in the press recently about Whats App giving Facebook its users’ phone numbers to deliver targeted ads. Getting a text message about one of your favorite products may seem intrusive. So is telemarketing and that hasn’t gone away. Look out for companies to communicate with consumers more and more via their mobile devices.
•  Transparency will dictate brand-customer relationships:
  Businesses are realizing that they cannot escape the transparency offered by social media. More companies are learning the lesson that if they aren’t truthful. They will pay the price: Not only hefty fines from the authorities .But also in lost loyalty and business from their customers.

Other Trends:

•  Personalized data-driven marketing will become more friendly
  Thanks to big data, companies are learning an awful lot about who you are and what you like.
  They will get keep getting better at targeting you. Also communicating with you in the most effective way depending on who you are and what your habits say about you
•  More accurate metrics will continue to emerge
  Until recently, justifying the impact of their decisions has often been a major challenge for marketers. Today, there are many ways to measure online activity. Likes on Facebook, clicks on articles, and so on. But many of them are not fully meaningful yet.

Digital Marketing trends to Keep an Eye on in 2022

• Meta is everywhere.

Facebook officially changed its name to Meta. While creating a name for the parent company is logical (remember Google became Alphabet?) .The choice is what matters. Facebook is betting big on the Met averse.This is a term for virtual and augmented experiences. It’s a big bet on the future of the web.

• Influencers continue to grow (even for B2B).

Influencer marketing is set to reach $13.8 billion in 2021 and continue to grow. Influencer campaigns inherently provide context and relevance since the influencer is endorsing the product. B2B brands also continue to embrace influencers — Adobe, SAP, GE and PWC all have harnessed this trend.

• Advertising is challenged by privacy.

Modern digital ads are heavily reliant on data to automatically optimize. New privacy regulations like the iOS update. And the pending removal of cookies have been reducing the data used in artificial intelligence.

• Marketers get more strategic.

As automation, artificial intelligence and machine learning take away a lot of the grunt work of digital marketing.

Marketers must become more strategic. The options in digital marketing continue to grow.

• LinkedIn is growing.

LinkedIn continues to be a rising star in the digital space. Each quarter they show considerable gains in monthly active users and engagements on the platform. They are also continuously launching new features that drive better results for businesses and pages.

• Digital jobs continue to grow.

According to LinkedIn, digital skills are the most in-demand. Yet there is a big skill gap between the number of businesses searching for digital skills and the skills in the marketplace.