Email Marketing Strategies

Importance of Email Marketing

Email marketing helps you connect with your audience to promote your brands and increase sales. You can do a lot of things with emails, like sell products, share some news, improve your cart abandonment rate or tell a story.

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so.

In fact, a 2015 study by the DMA found that for every $1 spent, email has an average $38 ROI. When shoppers are ready to buy something, they often look for emails from their favorite stores.

Still, people receive more and more email all the time, and it can be challenging to stand out in full inboxes.

How to build an email list?

• Create a signup form on your website . When people come to your website for the first time and like what they see, they’ll want a way to stay in-the-know about your brand.
• Use a good old-fashioned signup sheet. Whether it’s at your brick and mortar store, or an event that you’re hosting or attending, when you’re surrounded by people who are into what you do, provide a place for them to sign up and learn more.
• Drive signups through social media. If you don’t have a substantial email list (or you’d just like to see it grow), but you’ve got an engaged social media following, tap into that resource. Share your signup form on your social channels.
• Host a contest or offer a discount. We’re big fans of giving people an incentive to sign up for your email list—and we know that contests work. Try offering a prize for some lucky new subscriber or a discount code for a first purchase.
• Make your emails easy to share.When you create beautiful, compelling emails, with a lot of valuable information people will want to share them.
• Build a landing page . Landing pages offer one more way to grow your email list. Using your best imagery and content, landing pages give people a clear call to action and drive email signups way, way up.

Email marketing tips:

1. Get personal

Personalization is one of the most important elements you need to strive to nail in every campaign. However, many people have misunderstood personalization to mean addressing a subscriber by name. While that is part of it, there’s more to personalization such as:

• Being relevant
• Sending timely emails
• Anticipating your subscriber’s needs

In order to win at sending personalized campaigns, you need to have a strategy for collecting relevant data from your customers.

2. Promotions aren’t everything.

While the ultimate goal of email marketing is to grow your business, you need to realize that promotions are not the core of email marketing. The heart of your email marketing must be to establish and nurture healthy relationships with your customers.

It is these healthy relationships that will result in customers providing lifetime value and act as the driving force of your business’ growth.

3. Automation is a must.

Without automation, you won’t see the famed results of email marketing. Without automation, you’re missing out on revenue. Automation helps you by:

• Increasing conversion rates
• Improving efficiency
• Allowing you to easily scale

Apart from these three (out of many) advantages of marketing automation, you also get the benefit of having more time to do other things that help your business grow.

4. Segment for the best results.

Segmentation is the process of grouping customers who have certain attributes in common. This allows you to:

• Design customer journeys that are unique to the group, thus increasing the efficiency.
• Create personalized content to influence your customers into taking action.

Never send the same email to your entire list as this increases the chances of your content being irrelevant. When your customers find you to be irrelevant they’ll end up unsubscribing from your list.

5. A/B testing is a must.

Always test important elements in your campaigns to help you constantly improve your campaigns.