WhatsApp Marketing: Strategies and Tips
WhatsApp is the most popular messaging platform in the world. In 2020, its audience has grown up to 2 billion active users monthly. The WhatsApp marketing channel is a must-have for businesses that want to connect with audiences in developing countries. For instance, there are 340 million monthly WhatsApp users in India and almost 100 million in Brazil. However, the platform is also an excellent choice for promotions in the US market – 68 million Americans access WhatsApp at least once a month.
WhatsApp marketing allows you to stay in touch with your customers – more than half of WhatsApp users check the app every day. Better yet, you can be sure they will get your offers, as text messages have a 98% open rate.
The last point is that your customers love this communication channel. They trust brands with chat apps more – 53% of people say they would buy from companies they can reach via chat.
However, there are more reasons to implement the WhatsApp marketing strategies.
WhatsApp Marketing Strategies
- Define your goals and KPIs
- Pin down your target audience
Define your goals and KPIs
Determine your marketing objectives before you begin your WhatsApp marketing strategy. This step will assist you in focusing your attention on meaningful activities while discouraging you from doing things that aren’t necessary.
Begin by reviewing your marketing funnel and identifying weak points. Consider what business objectives you can achieve with your WhatsApp marketing strategy. Determine the key performance indicators (KPIs) that will assist you in determining whether you have met these objectives.
Here’s an example to help you understand this scheme: If your company is having trouble keeping customers, you can solve the problem by sending promotional messages via WhatsApp. In this case, your key performance indicators (KPIs) could be clicks, engagement, and customer retention rates.
Pin down your target audience
Knowing your target audience underlies all your marketing efforts and defines their success. You can try several approaches to determine your target audience. A classic one is customer profile creation. To explore it, follow our guide on building a buyer persona.
Another way is to use the jobs to be done (JTBD) framework. If you decide to stick to this one, ask yourself these questions:
- Why do people use your product?
- What value do they want to get from it?
- What outcomes do they want to achieve?