Why is Mobile Analytics Important?
What is Mobile Analytics?
Mobile Analytics measures users’ interaction with the app in addition to metrics about the app itself. Such as app installs, app launches, taps, screens, events, and more. Moreover, just like in web analytics, mobile analytics also tracks and measures similar metrics on users. Such as how many new users used the app, from which countries, using which devices and versions. Whether they followed a link on a marketing campaign or an application store search.
Companies use mobile analytics not only for measuring and understanding the app usage. But also use it as a tool for business and marketing research. Also to assess and improve the effectiveness of their mobile apps & services.
Why do companies use Mobile Analytics?
It is always very important for businesses to measure their critical KPIs (Key Performance Indicators). As the old rule is always valid: “If you can’t measure it, you can’t improve it.”
That is why businesses are super focused on measuring their sales funnels, user profiles. In addition to demographics, crash rates, app open rates, user retention or any other related data to their business. Such as slipping away users, time spent on the app or most popular paths to an in app purchase.
To be more specific, if a business finds out 75% of their users exit in the shipment screen of their sales funnel, probably there is something wrong with that screen in terms of its design. In addition to user interface (UI) or user experience (UX) or there is a technical problem preventing users from completing the process.
Mobile Analytic Tools
Google’s solution to mobile apps analytics is Firebase, a mobile and web app maintenance system. Beyond analytics, the platform is also used to build applications as well — web, Android, and iOS apps.
As you would expect, this Google service is a robust all-in-one solution that packs a lot of features ranging from analytics to hosting and A/B testing.
UXCam is another powerful mobile app analytics tool. The service is ideal for improving your app’s Key Performance Indicators (KPIs) with the help of in-depth user behavior analysis.
App developers, UX designers, and product managers use it to sniff out app issues.
UXCam focuses on leveraging user history to avoid future problems. As a result, it also delivers a more hassle-free user experience.
Based in San Francisco, United States, Mixpanel focuses on the same features as the analytics tools previously mentioned on this list.
While they boast that the tool is ideal for companies of all sizes, small company owners may disagree.
No doubt, the user interface is user-friendly. However, new undecided users may find it hard to justify the pricing structure.
In essence, the tool comes with interesting analytics features such as funnel analysis and cohort analysis. All your analytics needs are attended to with different tools such as Insights, Flows, Formulas, and Live View.
Other tools:
When it comes to mobile app analytics tools, free reliable options are quite rare. Fortunately, Flurry represents a completely free platform for app owners with no budget for analytics.
Just like every other tool on this list, Yahoo! Developer Network’s solution to mobile analytics covers all the basics.
Flurry is an easy-to-use platform that brings all the utility you need to one dashboard.
It takes only about five minutes to integrate into your app. In no time, you can monitor your app’s new and active users and gain insight into important session activities.
As an addition, you also get to know how your ads are performing.This option will help you maximize your campaigns on different advertising platforms.
Aside from that, if your app ever runs into any issues or bugs, the crash reporting feature will save you a lot of troubleshooting time.
As many may expect, the tech giant, Apple, also offer their contribution to the app analytics world.
However, if you were looking forward to a robust solution, you should get ready for a disappointment here. Apple’s approach to analytics for iOS apps can be described as decent at best.
With Apple App Analytics, what you get is a significantly limited number of capabilities. In essence, you’ll be tracking only three types of data: usage, sales, and app store data.
.