Artificial Intelligence in Social Media
Artificial Intelligence in social media holds the potential to transform how brands market across networks. It can automate many tedious tasks related to social media management. And it can even do social media monitoring at scale. That might be why the “AI in social media” market is projected to grow from $633 million in 2018 to more than $2.1 billion by 2023, according to estimates from Markets and Markets.
How to Implement AI Into Your Social Media Strategy?
Content Creation and Management
Content is what gets your audience to engage with your brand. Creating content for your social media pages can take hours, and you’ll still have to distribute it, manage interactions, and keep an eye on it to see how well it does. AI social media tools can learn how your brand voice, what kind of content appeals to your audience and create relevant posts with appropriate hashtags and links within minutes. It can schedule those points to go out at the most effective times for maximum engagement.
Improving customer experience and service
People love doing business with brands that provide great customer service. However, customer satisfaction and retention begin with knowing your customers.
By incorporating artificial intelligence in social media, you’ll be able to understand your audience’s preferences and get closer to them.
This way, you can create content, target ads, and make changes to services that enhance your users’ experiences. Also, You can identify problem areas and fix them right away and respond to issues and complaints promptly to provide the best customer experience on social media.
Social Media Ads
Organic social media activities can only get you so far. Hence, this is where paid advertising comes in. Additionally, many social media platforms have built-in advertising systems that brands can use to enhance the results of their marketing operations.
You no longer have to struggle to come up with compelling captions, calls to action. Hence, these technologies can create Facebook and Instagram ads that are optimized for clicks and conversions.
Top 3 Artificial Intelligence Trends in Social Media
First: Content Testing and Optimization
Second: Behavioral Data Recognition
Lastly: Mobile testing and optimization
Content Testing and Optimization
AI-powered technologies have helped companies dramatically increase conversions by targeting audiences with a specific, relevant digital copy, and engaging visuals. This means marketers can now customize social media marketing messages on an individual level based on the user’s historical preferences and behaviors.
Behavioral Data Pattern Recognition
This AI in social media trend is focused on improving customization and targeting by using data from past customer journeys to forecast future outcomes and create automated marketing content/workflows.
Mobile testing and optimization
Lastly, you can create specific campaigns targeted at users based on what type of device they use. For instance, someone using a mobile device to browse for services will have less screen space. But, once your AI tool detects that this prospect is a mobile user, it’ll show them a mobile-friendly ad that compels them to take the next step.