How to Choose the Best Domain Name
Importance of Choosing the Right Domain Name
Choosing the right domain name for your website is crucial for your success. If you choose the wrong domain name, then it can be a hassle to switch later on without hurting your brand and search rankings.
That’s why it’s extremely important that you choose the best domain name from the start.
Tips for Choosing the Best Domain Name
1. Use Keywords in Your Domain Name Search
Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google.
It is very hard to find a good domain with your target keywords, that’s not already taken.
You will need to be creative and combine your keywords with other words to make your domain stand out.
2. Keep Your Domain Name Short
While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and memorable.
We recommend keeping your domain name under 15 characters. Longer domains are harder for your users to remember.
Not to mention, users will also be more prone to entering typos with longer domain names which can lead to loss traffic.
That’s why it’s a good idea to keep your domain length short.
3. Make Your Domain Name Easy to Pronounce and Spell
You should be able to easily share your domain name when speaking as well as writing. You never know when you’ll be asked to share your domain name in person.
If you’re planning to use your domain name to create a professional business email address, then it definitely should be easy to understand and spell for any listener.
4. Keep it Unique and Brandable
Your blog domain name must be unique, so you can stand out in your readers’ minds. It’s smart to research other blogs in your niche and find out what domain names they’re using.
You don’t want to accidentally use a trademark name or get accused of copying another blogger.
You can also choose to pick a domain name that’s more brandable.
Brandable domain names are unique, catchy, and memorable. For example, “Amazon.com” is a much more brandable name than “BuyBooksOnline.com.”
5. Avoid Hyphens in Domain Name
Never create a domain name with hyphens. Hyphens can be a sign of spam domains which you do not want to be associated with.
Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, then your users will likely end up at your competitor’s site if they forget to type in the hyphen.
6. Avoid Double Letters
It’s a good idea to avoid domains with doubled letters, because it increases your chances of losing traffic to typos. For example, a domain like Presssetup.com will be more prone to typos, and result in lost traffic.
Avoiding doubled letters will also make your domain easy to type and more brandable.
7. Leave Room to Expand
It’s smart to choose a domain name that’s related to your industry / niche because it gives users some idea of what your website is about. But you also don’t want to limit your long term options too much.
For example, a florist might choose a domain name like orchidblog.com, but then they may want to start blogging about other flowers beside orchids. In that case, the domain might prevent you from attracting readers interested in other flowers.