Digital Coupon Marketing Strategy

What is Coupon Marketing?

Coupon marketing is about the use of coupon codes, vouchers and discounts to attract and retain customers. As well as taking advantage of customers’ interest in saving money on purchases.

Coupons can take various forms. They can be public codes (BLACKFRIDAY) that a specific target group can use. Or personalized, unique coupon codes (valentines19503) that assign to specific customers. Also they can  distribute it online or offline in many forms (code, barcode, QR). There use in both B2B and B2C marketing. Moreover, coupons can be personalized. Or have specific redemption rules that define desired redemption conditions. Coupons can be a very versatile marketing tool used effectively throughout the customer journey.

Why should you invest in Digital Coupon Marketing?

Coupons have already become sophisticated marketing tools, which not only drive sales, but also help in building brand image and customer loyalty. By using a modern infrastructure, coupon campaigns are also a source of tracking data for CRM, used to build and continuously improve your marketing efforts in general. Let’s have a look at some statistics that show how common the use of coupons has become:

• 90% of consumers use coupons.
• The redemption of digital coupons in the US surpassed the redemption of paper coupons for the first time in Q2 2020.
• Experts predict that the use of digital coupons will rise in 2021, reaching 145.3 million users by the year’s end.
• Digital coupon redemptions are predicted to surpass $90 billion by 2022.

Benefits of having a Coupon Marketing Strategy

Attract more customers and generate additional traffic

Studies show that there is a vast improvement in effectiveness when you offer at least 20 percent off on any product, because people prefer buying things on sale, discounts serve as a ploy to attract more people to your store.

Minimise advertising costs for business

Your Company’s name, address, and other pertinent information should be featured prominently on the coupon. Doing so will have prospects perceive your company as one that offers deals, leading them to visit your website for other discounts.

Database of customers

You can use coupons at the customer acquisition stage to acquire customer data (phone number, email address, locations etc.) and build a database of customers who are interested in coupons, deals and discounts.

New customers for business

Coupon marketing is very effective at attracting new customers, who will certainly boost your sales. Once a new customer visits your website, you have an opportunity to turn them into a repeat visitor.

Move older products

Sometimes, certain products don’t work well: this could be for a number of reasons, ranging from price to product visibility. By offering mobile coupons, redeemable on such products, you will be re-introducing them to consumers.