SEO Ranking Factors In 2022
Search Engine Optimization (SEO)
The only thing that remains the same is change — which means now is the perfect time to start planning your digital marketing campaigns for the next months.
This includes all things related to search engine optimization (SEO)
However, what worked in the past for increasing your website’s ranking factors in the SERPs isn’t exactly what is going to get you through 2022.
Google has made it widely known that they’re working to get rid of spam and increase the number of links with engaging and informative content that offers a positive user experience.
In fact, this is something they’ve recently addressed in their November 2021 Core Algorithm update.
This means adjusting your tactics now is the best way to ensure success in terms of the amount and type of traffic your website receives from Google.
So, are you ready to jump in and learn more about the best trends to help you reach your goals? Here are SEO trends to boost your rankings in 2022.
Ranking Factors for 2022
These SEO factors will help you rock the online stage for achieving a high SERP ranking.
No escape route from consistent high-quality content
High-quality content tops the list of rankings factors. Why is it so? Other things like good brand, website design, can bring the user from search results to your website link. But, it is the content that helps sustain users to your website for a long.
If users don’t get what they want, it’s not worth it! High-quality content provides the best digital customer experience. Next, you’re uploading content one day and not publishing any content for a couple of months. It creates an empty space! Competitors and the latest updates cover up this space.
So, consistent content keeps on refreshing the memory of readers and search engine indexing.
Keywords will be essential for Meta tags.
Google is improving its algorithm using Artificial Intelligence, but keywords in meta tags will remain the dominant factor. If you enter a query, how do search crawlers know which website link is relevant? Keywords in meta tags must match the search intent and query type. Now, what are the meta tags? These are:
Title tags
Meta descriptions
Image alt tags
Heading tags (H1-H6)
Robots Meta tag
Having hold in your niche and industry
Search engines will consider niche and industry expertise to determine rankings. What is the relevance of niche SEO? Target and potential traffic come to your website. You tap into the market that is passionate about knowing about you and interested in purchasing your products. SEO company India can perform niche marketing with:
Check out the search volume and competition in your industry using tools like Google keyword planner.
Dive deep into SERP results like image, video, people also ask, news, content type, and searcher intent.
Create content after deep keyword research and outreach it well.
User interactivity and engagement
How does user interactivity and engagement matter for the search engine rankings? People spend more time on your website if they find the information interesting and engaging. What are the essential elements to boost user engagement?
Images: A web page with 2500 words becomes easier to grab with descriptive images. You can include imagery with graphics, illustrations, infographics, digital images, and imaginary yet well-portrayed pictures.
Videos: The human mind understands videos 60,000 times faster than written text. Why so? Videos combine elements like animations, emotions, presentations, audio, and light effects to influence viewers.
Podcasts: In today’s scenario, people are busy with their daily chores and work. They can listen to podcasts while doing less mindful activities like driving, cooking, and scrolling.
All these factors provide deeper engagement with the users. It improves the dwell time, decreases the bounce rate, and increases the number of pages per session.
Internal links
Internal links help search engines find, index and rank other web pages. Whenever you’re developing content, make sure to satisfy user curiosity with internal links using natural keyword-rich anchor text.
Internal links will help you hit the two targets with one arrow. First, improve your ranking, second amplify your sales with relevant and highly converting internal links.
It is best not to use repetitive anchor text for two web pages. Next, its internal link placement matters the most. Try to put it above the fold to increase dwell time on your website.
Mobile-friendliness is not going anywhere
As more users are switching to mobile for accessing the internet, mobile-friendliness will remain a vital ranking factor. Smartphones, iPhones are coming with many applications to make life smooth, so people prefer to use mobile phones in their daily lives.
People search for places while driving, perform shopping, search for their pain points, and other purposes. So, how is a website performing on mobile?
Is it responsive? Your website must adjust to all screen sizes.
Are you providing mobile-friendly content? Proper content structure, small paragraphs, short lines, simple words, and bullet points.
Can search engines crawl on your mobile website? Check out if something like Javascript blocks search engine website rendering.
Website load time
Website load time is a crucial ranking factor that enhances the user experience to the next level. With the rising internet speed, nobody likes to wait for a slow website. It may frustrate users to the extent that they won’t visit your website ever again.
Also, Google recommends core web vitals for websites to follow these parameters to improve their rankings. So, improving your website speed is of paramount importance to boost rankings.
The Bottom Line
Evergreen and link-worthy content will help you overcome many search engine algorithm changes. Place your keywords at essential places like titles to help Google scan and display your website at several places.