How to Create a Marketing Case Study?

What Is a Case Study in Marketing?

A case study in marketing is a document or web page that includes several basic parts:

• Description of the subject: Explain your customer’s or client’s history and pain points.
• Subject’s goal: Identify your customer’s or client’s goal for the project so readers understand what to expect.
• Hypothesis for strategy: Tell your audience what you expected to happen after you implemented your strategy for the customer or client.
• Implementation of strategy: Take the reader through the step-by-step process you used to help your customer or client.
• Results of strategy: Deliver the results in as much detail as possible, preferably with a quote from the client or customer.
• Concluding findings: Explain what this case study has taught your specifically and how it can help other people.

You don’t have to include every category, but the more detail you add, the more effective your marketing case study becomes.

Why should you use case studies in your business?

The aim of a good case study is to tempt the reader into finding out more about you. To ask for more information, and to get them one step closer to buying from you.

By using the story of a satisfied customer as a prime example of your business in action, your case study will tell others how good it is. People love to read stories about other people. If you can tell them how you’ve helped them solve a problem, they can relate to it – because they’ve got the same problems.

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works.

In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. And 90% trust what other customers say about a company over what the company says about itself. Clearly, people care about what others have to say about businesses they’re considering.

How to Use Case Studies?

Post It on Your Website

Whether you are selling products or dealing with services, there’ll certainly be a Case Studies placeholder under the Resources section. If not, you should consider creating one.

As soon as one new case study is developed, upload it to your website. A case study is a valid proof of your biggest accomplishments and will be highly useful to instill trust among your potential customers.

Write Blog Posts About the Case Study

Once the case study is published on the website, you need to create a buzz around it. The best and easiest idea is to create a blog about it. But you’ve to be creative here. Don’t write the blog post with the same title as the case study.

It’s always better not to talk about your company, product, or service in the blog. Focus on the challenges faced by the customer and the solution offered.

Use It in Email Marketing Campaign

Share the case study via email with your existing customers as a new accomplishment, and with your prospects to strengthen the trust factor. This will help boost confidence in your products among the existing customers and improve loyalty.

Share It on Social Media

Since social is one of the most powerful channels, why not leverage it to reach out to a larger audience. Sharing case studies on social media will help gain positive visibility for your brand.