BENEFITS OF CUSTOM BANNERS FOR YOUR BUSINESS
Banners
What’s the best way to deliver brand awareness? There are plenty of digital marketing tricks, but sometimes the old-school way is one of the best methods.
This is why you should have a banner to promote your business.
Let’s say you’re at an event or a major convention. A banner will draw the attention of customers.
With your company name and logo printed large on the banner, customers will remember your name. Banners can also be displayed in front of or around your physical location for more brand awareness.
Banners are efficient and effective, helping people notice your brands, company or event. However, having a well-designed banner is crucial — relevant styles, fonts and graphics will set your business apart from the rest.
Benefits of Creating Banners
GRAB ATTENTION
In a world where the average consumer sees as many as 5000 ads every day, it’s vital to stick out from the crowd. Traditional bulletin-board flyers or digital banner ads aren’t getting the same attention they once did. Because they’re exposed to so many advertising platforms, customers block out visual clutter.
With a custom banner, you can grab and hold a customer’s attention. Because vinyl banners take up physical space, they’re harder to ignore. With bright colors or stylish graphics, banners effortlessly draw the eye of potential clients, especially when hung indoors or on an empty exterior wall.
Banners also have the advantage of scalability. While people can easily pass over smaller signs, a sprawling custom banner grabs attention, which is increasingly important in today’s ad-saturated environment.
REMAIN AFFORDABLE
Advertising can quickly get expensive. Posting ads in local newspapers, renting a well-placed billboard or investing in a short television commercial can all expose your brand to new markets, but they aren’t known for their affordability.
Custom banners are more inexpensive than many other types of advertisements. Printing or imaging companies can design a banner to your exact specifications, and the price is typically much lower than competing forms of advertising.
In addition to cost-efficient production, banner ads give you flexibility regarding the duration and recurrence of your campaign. Many forms of advertising revolve around renting temporary time slots, whether it’s a highway billboard or a spread in a magazine. After a certain number of weeks, you have to renew the ad space to keep your campaign running. Comparatively, banners only require a one-time investment, and they don’t come with any limits or restrictions. You can display your custom banners for as long as your company needs them, whether that’s a week or six months.
BE SCALABLE
Many advertisements come with size restrictions. For instance, if you’re announcing an upcoming community event, you might have to go with mailbox-sized flyers. The size of your windows limits window ads, billboards come with set dimensions and even online ads have size and resolution requirements.
With banners, you have the freedom to choose any size you need. Whether you want a banner that stretches over a doorway or one that sprawls across the side of a skyscraper, you can find a banner that will accommodate your vision. When you purchase a custom banner, you get all the benefits of large-scale advertising without the steep cost of billboards or signs.
CHANGE CUSTOMER PERCEPTIONS
Every field has its own stereotypes. If the general public doesn’t typically see your business as “fun,” a custom banner is the perfect way to change their perception.
When you’re designing a banner, choose colors and designs that challenge customer expectations. If you want to come across as relevant and hip, create a banner with on-trend designs and colors — you could attract an entirely new market. If you’re going to appear fun and positive, use lighthearted graphics and unique fonts. Because banners are so customizable, you can design an ad that conveys any tone or style, from kid-friendly to ultra-professional.