How Can Link Building Benefit Your Business?
Link Building
Link building is the practice of acquiring links to your website from other websites. In SEO, these links are called backlinks. Getting backlinks from high-quality sites can pass authority to your digital site, as well as help you rank higher in the search engine results pages (SERPs).
Why is Link Building Important for SEO?
Link building is an important part of SEO services because it helps search engines discover new web pages, and determines which pages should rank higher in the SERPs.
Google says of link building:
“In general, webmasters can improve the rank of their digital sites by creating high-quality sites that users will want to use and share.”
Meaning that when using link building strategies, your focus should be on earning links because you’ve created great content that your users want to share – not just link building for search engines.
Link building is one of the most important ranking factors for Google, alongside:
- On-page SEO and content optimisation
- Trust and authority of the website
- Site loading speed
- Mobile-friendliness
- User experience elements
Benefits of Link Building
Better Search Rankings
When relevant sites link back to your site, it provides useful context for Google or other search engines to use when ranking their sites. So, if a high-authority boating site links back to your fishing supplies site, this signifies your own authority on a relevant subject. And the more authoritative and relevant the linking site is, the more it can lead to better search rankings for your own site!
Better Credibility and Reputation
If you’re browsing a popular boating site you have relied on for information for years, chances are you trust that website. Then, when that trusted website share links to other sites, you are more inclined to trust those sites they are linking to.
This goes a long way for promoting the credibility and reputation of your own site when you can get as many of these links as possible. But it also goes to show why links from high-ranking, trusted sites are more important and beneficial than sites with less credibility.
Increase Sales and Revenue Generation Opportunities
Chances are, you are exposed to influencer marketing on a daily basis, simply from browsing a blog you like, opening your Instagram app, or using social media of any kind. When you perform these actions, you’ll often see links to other sites, encouraging you to check them out. This is one form of influencer marketing, and it’s also a way that link building helps you increase sales and revenue generation opportunities.
When links to your site lead to more people visiting your site and paying for your products and services, this automatically leads to more revenue generating opportunities for you! And who doesn’t want more sales?!
Enhance Relationships and Networking in your Niche
Let’s not overlook the importance of building relationships and networking within your niche when it comes to link building either.
Often, it is done best when it is a reciprocal relationship. To marketers in a similar niche might exchange links with one another. So they can both reap the rewards of more traffic, authority, and other benefits of link building. Not only are these relationships helpful for growing your business, but there are personal benefits as well.
Connecting with like-minded business owners in your niche can mean you have a sounding board for new ideas. And it also gives you the opportunity to learn directly from people who have reached the level of success you’re hoping to attain.