Is Google Ads Part Of Your Digital Strategy?

Google Ads

For many businesses Google Ads advertising on Google has become necessary to stay competitive rather than just a way to increase revenue and reach.

Through the ad platform, you can advertise to the world’s two largest search engines: Google and YouTube.

If you want to advertise on Google’s other products such as Gmail, the program is the only way.

There are more ads on Google Search and its other properties than ever before in different forms, which means if you’re not utilizing search and other types of ads in your business, your business will feel the impact.

How does Google Ads work?

Now that you know what Google Ads is, you may be wondering how it works. When you embark on a Google ad spend, first you’ll tell Google which of these three goals you’re aiming to achieve:

• Increase calls to your business.
• Direct more visitors to your store.
• Guide people to your website or company landing page.

Then, you’ll determine whether your ad copy will be delivered to a global or local audience. Next, you’ll use images or three short sentences to tell Google what makes your business stand out, and Google will use this data to help you create your ad copy. Finally, you’ll set your budget, which Google will use to predict your campaign’s success, and Google will take your ad live. Your target audience will see your ad rank high and appear as a top search result, and as more people click on your PPC campaign ads, your business will come closer to fulfilling its preset budget.

Types of Google Ads:

• Search Network campaign. Through a Search Network campaign, your ad will appear on not just Google Search and Maps but also hundreds of other Google search partners, including YouTube and Google Shopping. On any of these sites, when users search terms related to a keyword for your campaign, they’ll see your ad.
• Display Network campaign. Through a Display Network campaign, you can get visual ads in front of people using products in the Google Display Network, including Gmail and YouTube.
• Shopping campaign. Through a Shopping campaign, Google will use your web store’s product data, instead of a user’s keyword, to determine how and where within Google Shopping to show your ad.
• Video campaign. Through a Video campaign, your company will be promoted via a video ad displayed on YouTube and other Google Display Network properties.
• App campaign. Through an App campaign, your ad will be displayed on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google’s search partners and many other publishers that display app ads.

Why you should use Google Ads

 It increases leads and customers.

Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property.

Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches. So that only people who want to buy your products or services are sent to your websites through this marketing platform.

It’s a flexible marketing platform.

Anyone who uses Google Ads regularly will tell you that it’s an extremely flexible marketing platform. It’s suitable for all kinds and sizes of organizations. You can literally turn internet traffic on and off using this system. It is also compatible with a wide range of other marketing platforms and digital software systems.

You get a high return on investment.

Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimize Gogle Ads campaigns, you can get a high return on investment, which may not be possible with other marketing strategies.

You see fast, transparent results.

Google Ads is known for delivering quick, straightforward results and reports of your campaigns.

It’s easy to analyze the progress of your digital campaigns. Because the dashboard gives you all of the information related to each campaign. Such as the ads clicked, the keywords that website visitors entered and the cost of clicks.