5 Tactics To Improve Your Mobile Optimization?
Mobile Optimization
There is no possibility to ignore mobile optimization while developing the whole marketing strategy. With the rapid and unstoppable growth of mobile usage amongst customers (nearly half of Internet users is reading content via smartphones or other mobile devices), the only right decision regarding marketing campaigns is the mobile-first approach. That is why optimizing mobile content is so important. Nowadays, people consume most of the digital content with mobiles and smartphone devices. Therefore, while thinking about your content marketing strategy, you should put the old desktop-based approach aside and focus on making your campaigns mobile-first.
Tactics to Improve Your Mobile Optimization
1. Optimize Email for Mobile Usage
While it may seem like an obvious channel for marketers, brands all too often neglect email marketing as it pertains to mobile. Marketers need to be sure they’re sending mobile-friendly emails; whatever of the email content, from a welcome email to a purchase confirmation, customers expect to be able to easily read and navigate the email regardless of the device they’re using at the time.
2. Create Engaging, Mobile-Centric Experiences
Mobile optimization and marketing strategies must be carefully implemented or brands risk alienating their customer base. After all, marketers are reaching customers on one of their most personal possessions: their mobile phones.
Brands must provide highly personalized, engaging, and mobile-centric content across all of these channels in a way that is consistent as the user jumps from one interaction to another. Beyond ensuring their website is mobile responsive, brands can increase the personalization of product recommendations and in-app messaging, and automatically trigger personalized responses as the app is used, boosting conversion rates and increasing the number of active customers.
3. Utilize Mobile Messaging Tactics
Remember all those people you would see on their mobile devices if you walked down a street or sat down in a coffee shop? Many of them would likely be using text or SMS messaging at the moment you saw them. More than 4.2 billion people worldwide use text as a communication method, and billions of texts are sent every day. This level of usage represents a major opportunity for marketers to reach their customers in one of the most impactful ways yet: intelligent SMS marketing. Adding mobile messaging to a marketing strategy allows brands to reach their target customers even when they are offline. These mobile messages, whether in or out of app, can work within existing omnichannel strategies to create maximum value for customers.
4. Track Mobile Behavior
In order to best optimize mobile experiences, marketers must know the mobile behaviors and preferences of each target audience segment. Capturing data directly from the mobile device is, obviously, the best way to do so. Tracking app events, from installation to key interactions, can provide detailed information critical for segmentation. As well as setting up triggered events across all mobile channels.
5. Test & Retest Mobile Tactics
To be successful in the increasingly mobile world, marketers must to continue to test and retest their mobile strategies. And optimize them according to the results. Mobile tactics change fast and often; one that worked six months ago will no longer be as effective or impactful today. Real-time data and insights provided by tracking data will allow marketers insights into how their customers interact with their mobile devices. And into the performance of their mobile marketing programs.