Ways To Avoid Major Mistakes in Website Structure
There are a number of factors, elements, and design choices in website structure that can make things harder for the user: harder to navigate, harder to connect with and harder to trust.
5 Google Ads Trends You Can’t Ignore in 2022
Google Ads Google Ads is changing so fast it can be difficult to keep up. We’re seeing the advertising platform shift toward a far greater emphasis on machine learning and automation. It’s time for digital marketers to lean into these new Google Ads capabilities. Let the machines do what they do best (bidding, testing, and optimization around data points), so you can do what you do best (research, customer insights, creative, competitive analysis, and strategy). However, while continued Google and YouTube dominance are all but inevitable in 2022, that's not to say that there aren't some critical trends that could potentially define
BENEFITS OF CUSTOM BANNERS FOR YOUR BUSINESS
Banners are efficient and effective, helping people notice your brand, company or event. However, having a well-designed banner is crucial — relevant styles, fonts and graphics will set your business apart from the rest.
How Lead Scoring Can Help Your Business?
What is Lead Scoring? Lead scoring is a methodology used to determine how likely, from 1-100, a lead is to buy. Lead scoring is an essential business process that involves collaboration between marketing and sales teams. Most importantly, you can implement lead scoring to assist the alignment of sales and marketing teams. This process helps both teams prioritize and organize leads. It also boosts the rate at which leads become won customers. Why is Lead Scoring Important? Streamline your time and impact - by harnessing the power of automation within your CRM and database. Your teams (marketing and sales) can streamline their time and impact
Content Marketing and Content Selling
Sales Content Vs. Marketing Content Content marketing is great for brand awareness. However, providing valuable educational content to help prospects along the buyer journey is also great for your business. And that is called sales content. How Do You Balance The Two? As a brand, if your digital marketing content is strong and does a good job of charming would-be customers, your sales content doesn’t need to be forceful. Or self-aggrandizing. It should always be confident, though. In short, marketing content is about selling people on you, your brand, your vision, your perspective, your story. It should show who you are and showcase your