How To Increase Your Blog Traffic?
Blogs
Starting a blog these days has become easy with digital platforms like WordPress. However once it is up and running, the next big challenge you have is to bring more traffic to your blog or digital website.
Don’t worry, you don’t need to be a marketing guru to promote your blog. You can easily increase your blog traffic to get more digital visitors by using some proven best practices.
In this article, we will share some of the easiest and tested tips to increase your blog traffic like an expert marketer.
Tips to increase your Blog Traffic
Be Strategic About Your Content
If you want to increase blog traffic, the best thing you can do is quite simply create better content. You’ve probably heard this before – the term “content is king” is thrown around more than a funnel at a frat party. But creating “better content” isn’t just about quality. It also means being more strategic with your content marketing efforts.
Don’t Fear the Keywords
If you really want to drive big time traffic to your blog, keywords and SEO have to be a part of your strategy. People get really nervous these days when you suggest doing something in the name of SEO, but remember, search engine optimization is fine when done right.
Optimize For Speed and Mobile
Your visitors aren’t going to wait around for your blog to load. If your page isn’t coming up fast enough, they’ll hit the back button and move on to the next Google listing (ie your competitor) before you can flip a flapjack.
Use optimized images and videos in your content
Images and videos are essential to make your content richer and more enjoyable. Users are much more likely to engage with a post if there is that visual attraction.
When it comes to SEO, it’s also important to ensure that these media are optimized to increase blog traffic in general.
Use eye-catching headlines
Good headlines make the user want to read the content. Therefore, the more eye-catching it is, the higher are the chances of being chosen in SERP.
The first parameter to be applied to this headline is the keyword. This is what will ensure that your content will be highlighted in the SERP, with greater chances of being accessed.
With this done, you need to think of a catchy approach that generates the willingness to consume the digital content.
Promote your posts around social media channels
Google is not the only source of traffic to your blog. As much as it is the main one, others are qualified as well, like social media channels.
Your blog can’t be your only webspace. You certainly have profiles on platforms like Facebook, Instagram, and Twitter, so you need to know how to use them to promote your content.
Make sure that whenever something new is posted, that content will also be posted on social media. So, besides Google traffic, you also attract those who follow your profiles on these platforms.
Create a good backlink strategy
Backlinks are a great help to increase blog traffic, and the reason is simple: they bring people interested in your content and who may become future retuning visitors.
Backlinks are links to your content distributed in other blogs from the same market segment. It must be placed on websites with authority.
When a user reads a qualified content and sees your link, greater chances are to visit your page. Thus, easily, your qualified traffic is increased.