How To Improve Your Word of Mouth Marketing?

What is Word of Mouth Marketing?

Word of mouth marketing is a form of promotion that relies on happy customers and fans to promote a brand organically. This can be done through many forms of media like images, video, blogs, etc. It is a great way of championing your product. As those who create organic content around it genuinely care for it.  This form of marketing is free and can result in additional sales without your staff needing to do anything. Offering a top-quality product that is easy to capture and describe can sell itself through your customers.

Why is Word of Mouth Important?

There are many benefits of word of mouth marketing but why is it so important? Well, according to SDL, about more than half of all consumers (58%) share their positive experiences with a company on social media.

What does this mean? It means that after buying from your store or interacting with your brand, your customers are engaging in word of mouth promotion online.

It can come in the form of posting a photo of a package they just received or taking a selfie wearing your product. They might tag you in a post to thank you or to show off their product.

Word of Mouth Marketing Statistics

• 92% of consumers trust recommendations from friends and family more than any other form of digital advertising. [Lithium]
• 20% to 50% of purchases are the result of a word-of-mouth recommendation [AdAge]
• Only 10% of consumers trust brands. [Lithium]
• 70% of consumers read online customer reviews when considering a brand. [Lithium]
• 81% of consumers are influenced by their friends’ social media posts. [Lithium]

Steps for Improving Your Word of Mouth Marketing

Amazing Service, Amazing Staff: Give People a Reason to Rave

Word of mouth marketing is most successful with brands that are working really hard to do right by their customers. This means a great offering partnered with exceptional customer service. Obviously your product needs to be strong, but it’s just as important that the staff interacting with customers and clients is top-notch.

Be Unique: Let Your Freak Flag Fly High!

One way to generate word of mouth is by making your business truly note-worthy. You can do this a number of ways, such as with:

• a one-of-a-kind product
• unique company culture
• creative marketing ideas

Create a Good Name for Yourself

People appreciate businesses that are honest and fair. No slimy tactics here. Grow your reputation by being respectful of your customers and treating them right. Don’t try to fleece your customers, and they’ll thank ya kindly for it.

Active, Engaged Social Community

You can also foster word of mouth marketing through a tight-knit social community. Online community can be developed by:

• encouraging dialogue
• hosting contests
• organizing events (online and offline)
• loyalty programs

The best word of mouth marketing power brands convince consumers that by buying their product, they’re making a personal statement and joining special ranks. Die-hard devotees may even refer to favorite brands as “family” as certain products or services become part of a customer’s identity.