SEO Tips for Single-Page Website
What Is A Single-Page Website?
A single-page website is a type of single-page application (SPA) that dynamically displays content from the server in response to user interaction versus loading the digital page as a whole.
Users click on navigation links to jump (or scroll) to destinations further down the page. This interaction gives the impression that the page is changing; however, there is no page refresh.
Pros & Cons of a Single Page Website
Pros:
- Mobile responsiveness is better as scrolling works for the mobile phone and the user experience is simple and efficient.
- You can show the entire journey you want the user to experience through a digital single page.
- Controlling the flow of information is easier, and you can focus on marketing particular product or service
- You can incorporate a lot of images to make it visually attractive.
Cons:
- Excessive scrolling can be a challenge if there is too much content on a single page.
- Website speed is an extremely critical factor. Depending on how the site is built, the load time can be longer.
- Difficult to measure, which content section drives visitors to your web page.
- One page web pages are not user-friendly for blog-centric companies.
- Not great for SEO as you only have the opportunity
Single-Page Website SEO Tips:
Use simple but effective copy
Given that you only have a single page to work with, you’ll want to make sure that the copy is simple and easy to understand at a glance. This helps busy visitors quickly figure out your message or offer, increasing the likelihood that they will keep browsing your site. Clear copy also helps search engines better classify your site, which, in turn, boosts your SEO performance.
Feature clear CTAs
Do you want visitors to take a specific action, such as downloading a free ebook or signing up for a newsletter? Make it simple with a clear CTA. This way, digital visitors will have a much easier time understanding your pitch and, as a result, you’ll be more likely to enjoy a bump in engagement. Search engines will also be better able to determine the focus of your site, increasing the accuracy of your SEO results.
Organize content into sections
As Search Engine Land notes, another best practice is to clearly organize content into sections that help visitors quickly scan and find what they want. When doing so, design each section of content as if it were its own miniature page. Optimize each of these sections by selecting high-ranking keywords and making sure that the headline, copy, image alt tags, internal links, and any other related elements are aligned with those keywords.
Optimize page load times
According to Yoast, it’s essential to optimize the page speed of your single-page site. Fast-loading sites enjoy greater conversion rates, offering a better overall user experience. If your digital site takes too long to load, however, visitors may move on. Given that page speed affects how easily search engines can index the content on your site, it also influences your SEO ranking.