Google Launch Out Short Titles For Product Ads

What Are Short Titles for Product Ads?

Best used to briefly and concisely identify the product you want to advertise, short titles for product ads should be short and clear, as the name suggests. As these titles will appear in the context of someone quickly browsing the internet, it’s important to catch your potential customer’s attention as soon as possible.

Indeed, Google’s recent introduction of this new, albeit optional attribute to the Merchant Centre, allows ad managers and business owners to be more concise and to the point when writing about their digital products.

Where Does the Short Title Go and Where Will Your Ad Show It?

In contrast to the obligatory “title” attribute, the short title attribute is optional. The primary distinction between the title and short title of product ads attributes is as follows:

– Title attribute: Better fits the product landing page and a customer’s search.

– A brief and simple identification of your product is provided by the short title attribute.

Because the short title attribute is optional, it will not always be displayed on all networks. Currently, the short title attribute will be displayed in places where consumers frequently browse. Such as Discovery campaigns and Shopping Ads in Gmail.

Short Title Requirements

This attribute’s current character restrictions are 1-150 characters. Google, on the other hand, suggests keeping the character count between 5-65 characters. Google warns that if you do not meet the basic requirements, your short titles for product ads will be rejected.

Minimum Requirements for a Short Title

To make sure you submit high-quality data for your products, follow certain guidelines provided by Google.

• • Use a relevant short title that clearly describes your digital product.
  • Be concise.
  • Describe the product shown on your landing page and make sure the short title describes the product you’re linking to.
  • Use professional and grammatically correct language.
  • Avoid gimmicky ways of drawing attention by including all caps, symbols, HTML tags, and promotional text.
  • Don’t use words from foreign languages unless they’re well understood
  • Write foreign words using the alphabet of your target language.
  • Don’t use foreign characters for gimmicky purposes, because, this technique is common in spam and untrustworthy ads.
  • Use capital letters only when it is required and appropriate. Never use capital letters just for emphasizing.
  • Don’t include promotional text.
  • Never add information such as price, sale price, sale dates, shipping, delivery date, other time-related information, or your marketing company’s name.
  • Don’t use extra white spaces.

Short Titles for Products Ads: Best Practices

• Limit Your Short Titles to 65 or Fewer Characters – Most customers predominantly only see the initial 65 characters of a short title. With this in mind, it’s vital that you limit your short titles to 65 or fewer characters. Furthermore, depending on their screen size, customers may even see fewer characters than the initial estimate, making being concise hugely important.
• Prioritize the Most Important Points – The average person’s attention span has now dropped to eight seconds – decreasing nearly 25% in just a few years. When taking this into consideration, the likelihood of a user reading your entire product title is extremely low. So, with this in mind, it’s important to be as concise as possible and prioritize your most important points when writing a title, especially as people will mostly be scrolling through your products at speed.
• Include the Brand Name: If your brand name is a significant, differentiating, or enticing selling point, then you need to include it in all of your short titles for product ads. Include your brand name so that users can understand what makes your product unique. Moreover, people are extremely loyal to brands, so including your brand name could be a defining factor in whether you sell a marketing product or not.