Shopping On Pinterest: How To Sell Your Products?
Shopping On Pinterest
Shopping on Pinterest is about more than transactions. It’s about discovery. People use Pinterest to refine their taste. Looking for the right thing—even before they have the right words. Because Pinterest plays such a personal role for shoppers, it makes a bigger impact. In fact, weekly Pinners are 7x more likely to say that Pinterest is the most influential platform in their purchase journey, compared to social media marketing platforms.
Pinterest shopping is when you sell your products through pins on your Pinterest account. People view these pins, see your products, and can shop your product straight from the pin.
What are product pins?
Product pins are a specific type of pin you create to allow people to shop for your digital products. These pins have metadata that lets Pinterest know people can shop on them.
This metadata includes information like:
- Pricing
- Availability
- Product title
- Product description
3 Steps to success with Shopping Ads:
Set up shop
Catalogs
Turn your entire product catalog into product Pins, all at once. Once you upload a catalog, you’ll get a Shop tab on your profile—making it easier for shoppers to find your products. You can even upload multiple feeds to the same account to control which digital products show up in different markets.
Build brand loyalty
People on Pinterest are 66% more likely to be open to new brands while shopping. And once they find a marketing brand they like, they’re more loyal.
Become their new favorite with solutions like the Verified Merchant Program and merchant details.
Verified Merchant Program
People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution.
Merchant details
Show people on Pinterest who you are with merchant details on your profile. Verified merchants can display details about their brand values and the communities they identify with to help shoppers understand more about what they stand for.
Scale campaigns for higher returns
Reach shoppers when they’re most likely to act. Shopping ads include helpful details like pricing, product availability and reviews.
This immersive format uses slideshows and video-like content to help people shop similar products. They’re great for building bigger baskets, because they help people find more products they’ll like.
Set and forget it. With Automatic Bidding, Pinterest shopping will dynamically adjust your bids over time to deliver the maximum number of conversions for your budget. With Campaign Budgets, setup is simpler than ever and you’ll get more results, more efficiently.
Reach the people who can’t stop thinking about your product—and just need another nudge. You can retarget based on what people were looking for on your marketing site, or by what’s in their cart.
How to run Shoppable Pinterest Ads
To get started with Pinterest shopping ads, follow these directions:
- Log into your Pinterest account
- Click Create Ad
- Under “What’s your business goal?” select Catalog sales
- Enter your campaign details and click Continue
- Enter your ad group name
- Select your targeting preferences
- Choose your budget and schedule
- Select your optimization and delivery
- Choose the product groups you want to add to your ad group
- Review your information
- Launch your ad
By launching Pinterest ads, you can reach more qualified shoppers looking to buy your products.