What Are The Best Domain Authority Checker Tools?
What is Domain Authority?
Domain authority (DA) represents how authoritative a website is on a scale of 0-100. It describes the relevance and credibility of the website in a related niche. Having a High Domain Authority Score is important because it directly impacts the ranking of the digital website on SERPs. It’s important to remember that the DA score is an estimate made by a third-party company and NOT Google. When you use a DA checker tool like this, it’s always from a third party.
What is a good Domain Authority score?
Generally speaking, the higher the “authority” of your domain, the better.
But it’s important not to judge Domain Rating in absolute terms. That’s because Domain Rating is a relative metric by definition. It’s not possible to say that a Domain Rating of 30 is good, or 50, or 60, or 70. It’s all relative.
Here’s a general rule of thumb:
Your Domain Rating (authority) is good if it’s higher than or comparable to similar sites.
How we calculate the score?
Domain Rating (DR) looks at the quantity and quality of external backlinks to a digital website.
Here’s how we calculate this metric in simple terms:
Look at how many unique domains link to the target website;
Look at the “authority” of those linking domains;
Take into account how many unique domains each of those sites link to;
Apply some math and coding magic to calculate “raw” DR scores;
Plot these scores on a 100-point scale
Domain Rating doesn’t take into account any other variables like link spam, traffic, domain age, etc.
How to check Domain Authority
MozBar
Since Moz is the company that created Domain Authority, many people rely on MozBar to help them find out their domain score. This tool highlights the Domain Authority of any marketing site.
With MozBar, you can see your domain and Page Authority (PA), another score developed by Moz that predicts the likelihood of a specific page ranking. MozBar helps you see how your pages rank and how your domain ranks against your competition.
Ahrefs
Ahrefs is another great option for checking your site’s Domain Authority.
While Ahrefs doesn’t use “Domain Authority” and “Page Authority,” it does measure “domain rating” and “URL rating.” The names are different, but they serve the same purpose.
When you enter your domain into Ahrefs, you will see important information like linking websites and backlinks. Ahrefs will also show you how many of those links are dofollow links, which are valuable.
Majestic
If you want to know how to check Domain Authority, Majestic can help.
This tool lets you see how your domain performs and view the backlinks to your site.
Majestic has a unique offering for users because it has two index options:
Fresh: The fresh option provides you with data on backlinks multiple times a day. This metric is continuously refreshing to provide your company with the most updated domain score.
Historic: The historic option allows you to look at older data. You can look at the URLs Majestic has crawled within the last five years.
4 tips for improving your Domain Authority ranking
Audit your profile
Get started improving your Domain Authority by auditing your profile. Conducting an audit reveals the full scope of your campaign and how your website performs.
When you audit your campaign, you’ll want to look at all your marketing website’s backlinks and see who links to you. Look at your link profile health too and see how often people link to your site.
Identify your close competition
Many companies make the mistake of comparing themselves to companies outside their core market.
Instead, focus on your immediate and similar competitors. Find competitors by searching for different keywords that your site ranks for on Google. Focus on keywords with three to four words to avoid generating results from much larger competitors.
Promote your pages
If you want people to link to your pages and obtain backlinks, you need to promote your pages. You don’t want to sit around and hope that companies will find you in search results. Your marketing company must be your advocate and promote your content to earn backlinks.
You can promote your content by:
- Posting it on social media
- Reaching out to industry experts
- Emailing your content to subscribers