Marketing Certifications to Boost Your Earnings
Marketing Certifications
In a time where a majority of the business is done online and the need for digital marketers is ever-increasing, particular marketing certifications increase your chances of getting selected for the job of your dreams. Certifications increase your professional value by over 7% compared to your peers. When you’re searching for premium courses, there’s a lot on the internet and it is obvious for someone to get confused. We believe from the sea of what exists, there are top 6 marketing certifications of 2022 that exist on the internet.
Marketing Recruitment Agency’s Top Certifications for Marketers
Google Ads Certification
The Google Ads certification is a professional credential that is given to those that are able to demonstrate basic and advanced knowledge of Google Ads. It is designed to test your knowledge of online advertising concepts like the value proposition of online digital advertising; campaign setup and management; measurement; as well as optimization.
To become Ads certified in a specific Google Ads product area, you must pass the Google Ads Fundamentals assessment and one of the additional digital advertising product assessments (both have passing scores of 80%). The additional assessments are Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising, and are available through Academy for Ads.
Digital Garage: Fundamentals of Digital Marketing Certification
Google’s Digital Garage offers free tutorials on everything digital marketing. In fact, it’s essentially a one-stop shop for becoming a proficient digital marketer. From analytics and data insights to display advertising, the entire online course comprised of 26 topics and accredited by Interactive Advertising Bureau Europe and The Open University.
This program is for beginners seeking to learn the core concepts of digital marketing and for any marketers that want to brush up on their fundamental marketing skills. Once you complete all 26 modules and pass the final 40-question exam, you can proudly showcase your new certification.
Meta BluePrint Certification
Facebook boasts 1.49 billion members worldwide, and 22 billion ad clicks per year. That makes the platform a popular option for businesses to reach their target audiences and drive brand awareness. Therefore, a competent digital marketer becomes even more valuable when proficient in advertising on Facebook.
With the change of name from Facebook to Meta in 2021, Meta’s program offers two different certifications. The Meta Certified Planning Professional and the Facebook Certified Buying Professional. In fact, these certifications are perfect a potential digital marketer looking to show off their Facebook advertising skills to potential employers.
Google Analytics IQ Certification
Whether you specialize in analytics or not, it’s important to understand how to measure campaign metrics and monitor KPIs to improve and scale out your marketing efforts.
In fact, the Google Analytics Individual Qualification (IQ) certification demonstrates proficiency in Google Analytics. And given to those who are able to pass the Google Analytics IQ assessment.
The 70-question exam has a passing score of 80%. And tests your knowledge of digital analytics best practices and the Google Analytics platform. As well as the certification is valid for 12 months.
Bing Ads Accredited Professional (BAAP) Certification
Bing’s Accredited Professional program shows you how to get the most out of your ad spend and drive ROI from Bing Ads. Through Bing’s course, you will learn how to increase Bing Ads proficiency, optimize ad campaigns. Hence, maximize Bing Ads reporting and tools knowledge.
You can work at your own pace to take the free courses. And have unlimited time to finish the accreditation exam. You must receive a score of at least 80% in order to pass and become a member for a year.
YouTube Certification
Video is the most effective and engaging forms of content. And knowing how to build a well-defined video content strategy is a valuable skill to have. In fact, YouTube is the second largest search engine (after Google), and being certified through it greatly boosts your credibility.
and provide the latest best practices and industry-level knowledge to help individuals succeed on the platform.
For instance, YouTube Certified program dedicated to educating all creators and users on YouTube. And providing the latest best practices and industry-level knowledge to help individuals succeed on the platform. YouTube offers three certifications covering areas like channel growth, content ownership, and asset monetization.