Best Email Testing Tools for Marketers

What is an Email Testing Tool?

There are many reasons to use email testing tools. First and foremost, these digital tools allow companies and organizations to send out mass emails without wasting time typing addresses manually while increasing sender reputation.

Email testing tools are programmed to follow the anatomy of an email, check for spelling and grammatical errors, as well as prevent emails from being labeled as spam.

The testing tool also lets you easily create a template and send out test emails. For customized layouts, email testing tools allow companies to get an inbox preview and how their messagelooks before sending it out to their client.

Why you should test emails?

Here is what can go wrong with an email you sent without testing:

• The email was not sent from the app
• The SMTP server can’t relay the email
• The email bounced
• The email ended up in the spam folder
• The email doesn’t have a proper look at the recipient’s device, browser, or email client
• The email’s HTML is broken
• The digital email text is full of spelling errors

Best Email Testing Tools Available

Litmus

One of the most common email testing tools in the digital marketing industry is known as Litmus. Many high-level companies and organizations prefer litmus due to its:

• User-friendly interface
• Productivity and data tracking tools
• Customizable features
• Pre-send quality checks
• Perform email spam test
• Seamless integration with any mail server

Get Response

Get Response is another popular email testing tool, mainly due to its lengthy 30-day free trial. With Get Response, users can utilize several helpful email marketing tools, including:

• Newsletter scheduling
• Email response automation
• Transactional emails, such as receipts and purchase confirmations
• A drag and drop email creator for custom designs
• Layouts, templates, GIFs, and stock images available to use
• Easy integration with multiple mail server

MailTrap

MailTrap is another popular email testing service with a unique feature—a fake testing server.

That’s right, all of MailTrap’s testing services performed on a fake internet server. This means you run zero risks of sending out a mass email by mistake when using this tool. Instead, you’ll have peace of mind that MailTrap is performing all the necessary tests in a low-risk manner. Other features that make MailTrap an excellent email testing tool include:

• Preview testing
• HTML checking
• Spam and blacklist analysis

Email on Acid

The final item on this list is a paid tool called Email on Acid. Many organizations use Email on Acid due to its capacity for high-volume testing. Some of the biggest perks that come with using Email on Acid include:

• Preview testing on up to 70 different devices
• Collaborative features
• Content checklist
• Data analysis tools

ReachMail

ReachMail offers solutions for small businesses to large marketing companies.

With this tool, you can A/B test your emails. A/B testing involves testing two slightly different versions of your email to determine which one performs better. It’s a great solution to help you craft the perfect email.

ReachMail enables you to test up to five emails at a time and look at the data to help you make your decisions. This digital process makes it easy for you to sample your audience and see what emails they like best, so you can create more compelling emails for your subscribers.