Effective Ways to Maximize Your Digital Agency Partnership
Digital Agency Partnership
We believe a true digital agency partnership should offer trust, transparency, communication, and compromise. And they must be laser-focused on reducing your risk, improving client retention and elevating your campaign performance. Because after all, real trust only comes from genuine communication and getting real results.
Five ways your business can maximize its marketing agency partnership:
Ensure the Marketing Agency Aligns With Your Business
The most important aspect of a successful marketing agency partnership is alignment. Like any relationship, a lack of trust and transparency will erode even the best-laid plans if both sides aren’t on the same page and moving in the same direction.
A good marketing agency will also understand the importance of thinking both strategically and tactically. And will ask thoughtful questions and gather the necessary information in order to ensure there’s a good balance between the two. In addition, it’s critical to be fully open and transparent about your expectations for the project upfront. As both sides should know what’s at stake in this partnership.
Clearly Define Roles & Responsibilities With Your Agency
We all know the feeling when a task or project doesn’t get done properly and everyone looks at one another. Wondering who was supposed to be leading the charge. The good news is that’s 100% preventable by working closely with your marketing agency. In order to clearly assign roles and responsibilities for each task at hand.
Just as every employee has a specialized role in an organization, your marketing agency partnership should also have an agreed-upon game plan for gathering background information, implementing action items and sharing updates throughout the project.
Establish a Plan for Regular Communication
Another critical element of a successful partnership is to establish a plan for ongoing, regular communication with your marketing agency. That allows your team to be keep abreast of progress and any timely updates, while not inundated with a million emails.
A good marketing agency will aim to be proactive in its approach. And constantly work to stay one step ahead of your business needs.
Be Realistic With Timelines & Budgets
In order to foster a successful partnership with your marketing agency, it’s important to be realistic and upfront about your timeline and budget. In project management, there are three basic principles in what called the “scope triangle”—quality, time and cost.
Partnering with a marketing agency is one of the best ways for a business to grow its brand: Its visibility and, ultimately, its ROI. However, great results don’t happen overnight.
How to choose the right channel partner marketing agency
The services they offer
Check which services each agency offers and make sure they offer the services you’re interested in. While it’s possible to work with different agencies on different methods, it’s helpful to have one agency for all of your digital marketing needs.
Transparent pricing
Look for pricing information on each agency’s website. Choosing an agency that’s transparent about pricing helps ensure you know what to expect.
Pricing information also helps you create a marketing budget. Keep in mind that the lowest price isn’t always the best option since you may miss out on quality and, therefore, leads and revenue.
Reviews and testimonials
A great way to learn about the quality of a marketing agency’s services is to check out what their clients have to say. Take a look at each agency’s reviews and testimonials, both on their website and on independent sites.
Their experience
Another thing to look for is information about their experience. Consider how long they’ve been in business, whether they’ve used the strategies you’re interested in, and whether they have experience working with your industry.
That’s not to say that a new agency or one that’s new to your industry can’t succeed. But choosing an experienced one can give you more peace of mind.
Creatives has proven digital marketing agency expertise and an experienced team ready to meet your needs if you seek an outside partner. We help marketers realize digital marketing’s full potential with access to teams, tools, insights, and unmatched performance.