5 Link Building Tactics That Will Boost Your SEO

Link Building Tactics

Successful link building tactics can help your small business increase its online visibility, search rankings, web traffic, leads, and sales. Here are 9 link building tips for small businesses.

Link building is an essential part of SEO that provides numerous benefits for small businesses. An effective link building strategy not only drives traffic to your business digital website but also helps you get in front of new audiences and potential customers.

5 Simple Link Building Tactics

Submit your site to local business directories and listings

Directory link building has a bad reputation, mainly because it has been exploited. But there are still a good number of reputable local listings sites and directories that will provide a link to your business website.

In fact, simple mentions of your business’ name, address and phone number on particular websites can be valuable even if they don’t include a link to your website.

Get listed in industry-specific directories

Beyond directories, make sure you check the websites of any professional, business or trade associations that you’re a member of. This would also include business networking groups that you attend. If you are a member of one of these, it can be very easy to get a link back to your digital business’ website.

Get in touch with your contacts

One of the most straightforward ways of getting links back to your site is by leveraging your existing contacts.

• Suppliers – This could be as simple as writing a testimonial or case study, just make sure it links back to your site.
• Clients – May be happy for you to write a blog about your project working together and how it helps their clients.
• Strategic Partners – You will have many relationship with businesses that ay not fall under the above. However you might be able to provide useful content for their website in terms of a blog aimed at their clients. As long as it ads value and there is a small link in there back to you guys, that will be great.

Write guest posts and articles for other websites

Guest posting is still a useful strategy for link-building.

The main disadvantage of guest posting is that it takes a long time – you can’t just pull together a quick article and fire it off to people. Instead, you have to go through a number of stages:

Find websites that might publish guest posts

Find the contact details of the person running the websites

Narrow this list down to those domains worth getting a link from

Create content that competes with what they currently publish

Send emails about your potential guest post

If accepted, distribute the page where your post is hosted

Create useful content and resources

The best link-building strategy is – and will likely always be – the creation of content that your customers find useful. Publishing fantastic resources will earn you links. There are a whole range of types of content that can be used as part of an overall link-building campaign but here are just a few examples:

Case studies: Aside from being useful for your potential customers and clients – giving them more information about your services. Case studies are also really great at obtaining links back to your website. This is why you should think about writing case studies based on customers that you would like a link back from. Such as those with particularly authoritative marketing websites.

Careers resources for schools, colleges and universities: Even if you don’t recruit directly from universities or colleges, careers resources can be useful and link-worthy resources to produce. Educational websites are usually highly authoritative, which will improve the link profile of your marketing site.

Tools and calculators: If you can design and produce some sort of tool. Then this is the kind of ‘evergreen’ content that can slowly. But-surely attract links over a long period of time. Simple calculators can work well but are often overlook. For example, a contract cleaning company could create a simple calculator. It gives a prospective client a rough quote of what they might expect to pay depending upon the services that they interested in.