Tips to Write Powerful Marketing Messaging That Converts
What is marketing messaging?
Marketing messaging represents how a brand communicates to its customers and highlights the value of its products. “Messages” refer to not only the actual words and phrases used by a brand in advertising but also feelings and emotions associated with what they say.
In short, messaging covers both a brand’s literal language and the subtext of their ads.
By employing the following 5 tips, you can ensure that you create effective and compelling digital messages that will help you meet your marketing goals.
Tips to Write Powerful Marketing Messaging That Converts
Create a sense of urgency
Your marketing messages should compel a customer to act, so you’ll want to use urgent language. You want to convince a customer to make a purchase, reserve a seat or book an appointment now – not a week from now. Here’s how to create a sense of urgency in your writing:
- Set a deadline
To create a sense of urgency, mention a deadline. If customers have a limited amount of time to get in on a deal, they’re more likely to act sooner than later.
- Mention limited quantities
Are you selling a limited number of products? Are they in high demand? Have they sold out before? If any of these statements are true, tell customers. The urge to get a digital product before it’s gone can work in your favor.
- Use the right wording
Use urgent phrases like “Limited-time offer,” “Act now while supplies last” or “Don’t be left out” to encourage customers to act.
Use persuasive words
Aside from using urgent language, you’ll also want to sprinkle in one of these five words:
- You
- Free
- Because
- Instantly
- New
Using the word “you” makes your writing relatable. The word “free” doesn’t really require explanation, right? Everyone loves free stuff. The word “because” showcases a customer’s need for explanation. “Instantly” is a hot action word. After all, we live in an instant world. And everyone wants something “new.” Think about how fast the newest iPhone sells.
Write for scanners
No matter what kind of marketing material you create, your readers will likely be “scanners.” In other words, most people scan material first to see what grabs their attention. If they’re pulled in, they’ll read it in more detail. Here are a few tips:
- Create a headline
No matter what kind of marketing material you create, make sure it has a headline. A blog post, a brochure – whatever it is – a title instantly tells a scanner what to expect.
- Use subheads or bold phrases
If you’re mailing a postcard, or writing a blog post, make key segments standout. Put subheadings or part of a sentence in bold so a reader is drawn to those phrases.
Provide a call to action
Once you’ve made your sales pitch, give customers an easy way to take action.Make sure your call to action is clear and simple. Don’t use flowery language or try to be cute, when it comes to your call to action just stick to the facts.
Use the right tone
Before you sit down to write, figure out what kind of tone you plan to take.
How do you talk to your customers? Do you use a conversational tone? A professional one? It’s important that your marketing materials are aligned with your brand’s tone.
Aren’t sure what your brand’s tone is? To define your tone, you have to define your audience. What’s your average customer like? How do they want, or expect, to be treated? By answering these questions you should be able to make a decision about your brand’s tone.