7 Practical Ways to Boost Conversion Rate
What is Conversion Rate?
Conversion rate refers to the percentage of people who have visited your website and completed an action. This action could be filling out and submitting a form, contacting your business, subscribing to receive materials from you, registering for an event you have organized, or making a purchase. If a high percentage of your visitors take these actions, you know your marketing strategy is working well. If not, you may need to revise it and the tips below will help you do that!
Tips to increase Conversion Rate:
Assist your Website Visitors with Live Chat
Longer wait times is a frustrating factor why visitors hang off. 59% of customers are more likely to buy when digital brands answer their queries in under a minute. Implementing live chat is an excellent way to increase website conversion rates.
Live chat empowers you to assist your website visitors in real time, which is what they expect. When you engage customers when they need the most, there is a positive impact on conversions and customer satisfaction giving you the best return on investment (ROI).
Deliver the Right Value Proposition
The value proposition is a major thing that needs to be cross-checked on your website. If you get it right, it will be a huge boost in website conversions. If you can perfect your value proposition, you can increase your average website conversion rate and improve your marketing strategies across many digital channels.
The value proposition has a great role in creating the first good impression by conveying the potential customers that you have got exactly what they need.
Create Compelling Headlines
One of the simplest ways to increase your website conversion rate is by creating compelling headline copies to grab your visitor’s attention. Whether developing your marketing website, select the right messaging that will resonate with your audiences, from their point of view.
If your headline copies are not clear visitors might get confused and end up declining your website. So, it is imperative that you know your target audience and set messaging accordingly.
Strengthen your Call-To-Action (CTA)
If you want to set your website apart from others then call to action (CTA) is an important marketing strategy.
The key to making your CTAs stand out is using the right language according to situations and consider their placement carefully. The business profits and revenue greatly depend on judiciously using CTAs.
Conduct A/B testing
It’s not always easy to know what’s working and what isn’t. When that happens, you should conduct A/B tests.
See what types of headlines, colors, copy, layout, and CTAs work for your audience. Get creative with your experiments.
For example, you can try testing an entirely new type of CTA or completely changing the format of your copy.
Shorten your forms
One reason that users don’t convert is because there’s friction in the process. For example, if you have a long-form, visitors might be hesitant to fill it out.
It’s your job to eliminate hesitation, not create it. By shortening your forms, you’ll create trust among your audience. Plus, it takes less time to fill out so users are more likely to complete it.
Include social proof
Did you know that 89% of consumers check online reviews before making a purchase? The Canvas8 study commissioned by Trustpilot also found 49% of consumers consider positive reviews one of their top three purchase influences. Without a doubt, your reputation and online presence impact your conversion rate. That’s why you should include social proof on your site.