QR Codes for Business: How to Get Started?
QR Codes
QR Codes for business when rightly synchronized with the marketing efforts can help expand your organization from a relatively unknown small business to a thriving one. The significance of QR Codes has been time and again proven by brands that are using it right!
Creating a functional QR Code for small businesses does not require a large wheat field or any intricate efforts; all you need is to make a couple of right choices and execute them.
Reasons to Add QR Codes for Content Marketing
Engage users
Not only can you use QR codes to attract new prospects, but they can also encourage users to spend more time with your content. Whether you’re representing a museum, a transit map or a company-run scavenger hunt, QR codes can provide additional information despite space limitations.
Connect offline and online content easily
With QR codes, readers don’t need to type in a complex URL. They can just snap a photo and are taken to the appropriate page. For example, QR codes are great in printed magazines where you want to direct a user to a specific page or a video without requiring users to enter a long URL.
Make mass media responsive
Attract prospects in locations that you might not consider marketing your products and services. You can place QR codes on a broad range of materials such as business cards, conference materials, store signage and windows, product packages and flyers. Consumers who snap their smartphones over the QR code may become your new customers for your business.
Provide additional product information
This is particularly useful to supplement an ad, or give additional usage information via marketing product packaging. Bear in mind that it can be difficult to use a QR code through plastic wrapping.
Convert shoppers
Give prospects more relevant information when and where they want it. Research shows consumers prefer to get product and sales information via their smartphone when they’re in retail establishments rather than consult store personnel. Retailers can benefit by placing QR codes on products, shelving, circulars and signs to provide information that helps close the sale.
Drive customer action
Get prospects to raise their hands for coupons and other forms of marketing materials via a QR code. To this end, incorporate a call-to-action in your advertising or offline content or surface.
Make media trackable
As with any marketing program, it’s important to track your QR code metrics. Since QR codes are still a relatively new technology requiring a smartphone and a QR code reader, results may be low. Compare QR code usage to the usage of URLs added to content marketing.
How to set up a QR Code for your small business?
Choose a QR Code Generator for your business
The key to creating a successful QR Code marketing campaign is to find the right QR Code generator for your business’s needs.
Choose the content
Once the QR Code is generated using the chosen QR Code generator, businesses then need to decide what would be the content linked to the QR Code. Here are some examples of the digital content that SMBs could utilize to connect with the QR codes based on the type of business.
- Business consultancy: Add QR Codes to business cards and effortlessly share contact information.
- E-commerce: Drive traffic to your store page by linking QR Codes with your business website.
- Beauty & Lifestyle: Link your QR Codes to ‘how-to-videos’ that help customers understand your product better.
- Real-estate: Connect QR Codes with an image gallery of the properties for sale.
- Publishing house: Use QR Codes that connect to a pdf of a book sample.
Choose your design and customization
A QR Code is no longer all black and white. Businesses can design and customize QR Codes based on their specific requirements.
You can also include your business logo in the QR Code design. When it comes to customization of QR Code designs, the only limit is the extent of your imagination.
Track campaigns
Keeping track of your QR Code scans is an excellent way of defining the success or failure of your QR Code digital campaigns. For businesses with QR Codes printed on different marketing materials, tracking scans of each QR Code help to identify and rank the marketing tools from most to least effective thereby optimizing the results obtained.