How Keyword Stuffing Affect Your SEO Ranking ?

What is Keyword Stuffing?

Keyword stuffing is when you use the same keywords (or phrases) over and over again in your website’s digital content. It is usually easy to notice and will put readers off. There are two types of keyword stuffing:

1. Visible

• Unnecessary repetition of words and phrases throughout all your content. For example, if you were selling the best virtual meeting platform, you would want to be cautious how often you used words like ‘video’ or ‘best’.
• Use of words or phrases that are not relevant to the topic, product, or service.
• Using the same word repeatedly in a single piece of content.

However not all stuffing is visible. If you also stuff keywords in your CMS’s (content management system) backend, then that can also be highlighted by search engines.

2. Invisible

• Trying to hide text by using a white font on a white background. While users may not see this, crawlers on search engines will.
• Repetition of words and phrases in your alt marketing text.
• Concealing repeated use of words in the code of your webpage.
• Overusing any words or phrases in your meta and comment tags.

So, there are a number of situations where a website can be accused of keyword stuffing. But does it really cause any harm?

Disadvantages of Keyword Stuffing

• User experience. Much of what we now do focuses on providing a positive customer journey and experience. If you create content stuffed with keywords, then you are focusing more on rankings than readers.
• Penalties. Search engines now dislike keyword stuffing. So, if your site is identified as being guilty of this, you could face penalties on the relevant pages or even on the site as a whole. In some cases, Google may even decide to remove your marketing site from SERPs (search engine results pages) entirely.
• Loss of users. If users see content that is aimed more at increasing rankings than informing and engaging them, they will simply vote with their feet (or in this case, a mouse click). If a user reads an article on Chatwork alternatives and sees multiple repetition of words, they will look elsewhere.
• Brand damage. If you stuff your content with keywords, you may cause brand damage. If people begin to associate your brand with poor content stuffed with repetitive words and phrases, they will lose trust and confidence in you.

How To Avoid Keyword Stuffing?

Avoid Repeating The Same Keywords

As a blogger, you are striving to create engaging digital content, that can resonate with your readers. Repeating one single keyword throughout your writing is a big red flag we suggest you avoid at all cost.

Make the reading process smooth by incorporating synonyms and related phrases. It helps your reader not only effectively “digest” the content of your writing, but also search engines to evaluate relevancy.

Use Long-Tail Keywords

If these keywords are already your “best friends” then you are on the right track. If you consistently publish in-depth digital content around long-tail keywords, you’ll see an increase in search traffic, attract paying customers, and grow your brand.

Use LSI Keywords

LSI Keywords are simply related keywords to the topic or your target keywords. Use them naturally of course. Including them will help signal to Google and search engines that what you are writing is relevant to the topic or keyword you are targeting.