Live Streaming Tips and Best Practices

How Live Streaming Works?

Live streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event and allows you to reach people near and far with live video.

Brands use live streaming for a few different reasons, but according to a Brandlive survey, 74% of businesses used it to engage with their consumer base. So instead of being the proverbial “man behind the curtain,” you’re allowing viewers to put a face (or faces) to your organization’s name, all in real time.

Live Streaming Tips and Tricks

Familiarize Yourself With the Equipment

Get to know your equipment before you start streaming. Understand your camera and take the time to look through the features of your microphone, headphones, and other streaming gear you might have.

The same goes for your recording software too. Whether you are using OBS or some other live streaming software, make sure to practice a bit before going live.

Keep Your Streaming Setup Simple

You do not need fancy equipment or complicated setups to do good live streams. When you get started, it is always a good idea to keep your setup simple.

Streaming in itself already consists of many moving parts, and there is no need for beginners to complicate things even further.

Have a Plan Before You Go Live

While you do not need to have everything written out, you should always have a goal or purpose in mind before going live. This helps your stream feel cohesive and entertaining to your marketing audience. This also ensures you do not run out of things to say or do during a stream.

Set a Live Streaming Schedule

Make sure to set a clear streaming schedule and follow it. Share it on your channel page and social media. This way, people will know when you go live and can tune in to your stream like they would their favorite tv-show. A clear marketing streaming schedule leads to more viewers consistently and can help you grow your channel.

Limit Any Distractions

There are endless distractions you face every day. As a streamer, make sure to stay focused on your stream by limiting any distractions. If you are not really paying attention, your viewers will be quick to notice.

Put your phone on silent mode and close any tabs on your computer. Also, try to do your digital streaming when you know you are not going to get disturbed for a while.

Interact With Your Audience

Try to interact with your audience as much as possible. The main advantage of live streaming is that the viewers can be part of the experience with you. Interacting with your audience could be many things, such as engaging in the chat, do requests, run a poll or digital contest.

Embrace Mistakes

Nobody is perfect. You are going to mess up on stream sometimes, whether you are a beginner or have done this for a while. Don’t be afraid to embrace the mistakes when they happen and laugh it off on stream. This could even make you connect better with viewers, making you appear more personal and accessible.