Ways to Optimize Your Mobile Marketing Strategy
What is Mobile Marketing?
Mobile marketing strategy uses any and all digital, social, and related content marketing channels to reach an audience via their mobile devices. In a sense, it takes a marketing strategy — its messaging, design, and target audience — and optimizes it for delivery through a smartphone or tablet.
Tips to Maximize your mobile marketing strategy:
Have a mobile friendly website
Make sure that your marketing website is mobile-friendly. This means that it should be designed for smaller screens and touchscreens. It should also be easy to navigate and load quickly. Responsive design is a must for any website today. This means that your website will adjust to fit any screen size, from a desktop computer to a mobile phone.
Optimized your ads for mobile
The world is going mobile, and so are companies’ marketing strategies. According to eMarketer, mobile will account for nearly $9.5 billion in online advertising revenue in the US this year — a growth of 49%.
If you are running ads, make sure that they are optimized for mobile devices. This means that they should be relevant to your target audience and placed in locations where they are most likely to be seen.
Use Geo-tagging
When using geo-tagging, you’ll ensure that your message reaches the right audience. According to a Google study, half of shoppers are willing to provide their location for a $5 store credit or a $25 gift certificate.
You can also use geo-tagging to promote in-store events. This is accomplished by assigning users’ phones GPS coordinates that are then attached to their accounts whenever they use the application. The app, which serves to track these people, can send them coupons, discount offers and other incentives when they are nearby your business.
Use QR Codes
QR codes can be used to promote your brand and give customers a way to learn more about your products or services. You can use QR codes in print ads, on product packaging, or on business cards.
Including a QR code on your marketing materials will make it easy for customers to find out more about your marketing business. You can also use QR codes to drive traffic to your website or social media pages.
Use push notifications
Another way to optimize your mobile marketing strategy is to use push notifications. You can use push notifications to send reminders, coupons, and updates to your customers. You can also use geo-tagging to send personalized messages based on location.
Perform mobile email campaigns
More than 50% of email campaigns are opened on mobile devices. To make your emails optimized for mobile, you should include an image of the product, and a short text copy.
Get social
Regardless of the size of your business, you must ensure that your marketing strategy is compatible with different operating systems and devices. Social media is increasingly becoming an important channel for online businesses. In fact, 39% of all Twitter and Facebook users access their sites through their phones. Other popular mobile channels include Snapchat, Instagram, and Periscope, which utilize mobile to the fullest. This opens an endless number of opportunities for your digital business.
Have a call to action
Make sure that you have a strong call-to-action on your mobile marketing materials. This means making it easy for people to take the next step, whether that is downloading an app, signing up for a newsletter, or making a digital purchase.
Track your results
Make sure that you are tracking the performance of your mobile marketing campaigns. This means looking at metrics such as click-through rates, conversion rates, and bounce rates. By doing this, you will be able to see what is working and what needs to be improved.