Google Ads New Feature: Video Creation
Announcing Video Creation in Google Ads
New Google Ads feature include a video ad creation tool and a central location for creative assets. The video ad creation tool has 14 templates to choose from, which are all designed around different objectives.
There are templates for highlighting products, promoting sales events, triggering app downloads, and more. Creating a video ad is as simple as filling a template with images, text, and brand colors. You can also add music from Google’s audio library or an automated voice-over.
A successful Video campaign should include the right targeting, bidding, budget, and ads to reach your goal. This article guides you through the process of creating a Video campaign:
How to Create a Video Campaign?
Choose a goal
When creating a new this google ads feature: Video campaign in your Google Ads account, you’ll select one of these campaign goals: Sales, Leads, Website traffic, Product and brand consideration, and Brand awareness and reach.
The goal you choose also determines the campaign subtype you can choose. A campaign subtype determines the ad formats you can use in the campaign to better optimize your campaign towards the goal. For example, if your overall goal is to get people to visit your digital website and encourage them to make a purchase, you’d select the Drive conversions campaign subtype.
Spend your budget effectively
Your budget influences how often your ads show and how prominently they’re featured.
Your bidding determines the way your budget is spent. You can choose to put your money towards getting people to view your ad, click your ad, or make a conversion on your site.
If your campaign spends the budget fully, either reaching the daily limit (for daily budgets) or the average per day budget (for campaign total budgets), think about increasing your budget to scale your success. If not, adjust your targeting, bidding, and ads to check if your digital campaign performs better.
Reach people searching for your brand or business
In your campaign, you can reach people in a certain location, those who speak a specific language, or those with a particular interest using campaign targeting. Google Ads also allows you to add content exclusions to your campaigns, so that you can make sure your ads don’t run next to sensitive content.
Organize your ads with ad groups
You can create ad groups to organize your ads by a common theme. For example, if you sell desserts, beverages, and snacks on your website, you could create one ad group for each product category (for a total of 3 ad groups). With ad groups, you can refine your targeting to better reach your intended marketing audience.
Define the people that you want to reach with your ads. You can choose from:
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- Demographics: With demographic targeting, you can reach people who are likely to be in demographic groups that you choose, including age, gender, parental status, or household income.
- Audiences: Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google.
Narrow your targeting by adding relevant keywords, topics, and placements. Avoid adding too many keywords, topics, or placements, as it may prevent you from reaching your marketing audience.
Now that you’ve set up your targeting, you can begin creating your ads.
Create relevant ads
When creating your ads, focus on giving your ads relevant headlines, calls-to-action, and other creative features that inspire your viewers to take action. You can create multiple ads (up to 30) when building your campaign. You can create a video in the Asset library using our predefined templates, or select a video you’ve uploaded to YouTube.