Marketing Strategies To Attract and Retain Customers
Marketing Strategies
Marketing strategies are a series of steps or actions taken by a business to increase sales, grow a brand or to feature the value of the product, known as a value proposition. A marketing strategy appeals to the customer and aims to make them want to learn more about the business or its products. To appeal to the customer, a business needs to understand who the customer is and how they make purchasing decisions.
How to Attract and Keep Customers?
Great Customer Service
One of the main complaints about customer digital service is that it can be robotic and unnatural, even when a customer is interacting with a representative as opposed to a chatbot or other automated marketing service. This is because companies are often set on training their employees to memorize greetings, sales pitches, and apologies, while customers want genuine answers. In reality, the more complex the problem is, the greater the need for a customer service representative.
Know Your Customers
It’s important for companies to really know their clients. The process of attracting customers has a lot to do with sales. You need to know the name of the person you’re talking to, what they are looking for, what their pain points are, and their hobbies.
How can you get all this information? The key is to continue the conversation after the transaction.
Use Complaints to Your Advantage
Improving customer acquisition requires a change in attitude. Instead of thinking about complaints and negative comments as a nuisance, use them as an opportunity to know what your customers really think. It’s better for a customer to complain openly than it is for him or her to stop purchasing from you without any explanation.
Negative reviews help you improve your services, give you the opportunity to redeem yourself, and help you avoid possible online reputation crises. You just have to learn how to handle them correctly.
Gain Customer Trust
If you get your customers to trust you, they will be much more satisfied and likely to be loyal in the long run.
- Be honest and always keep your word. If you promise something to the customer, you better deliver!
- Show your good intentions. Many times trust is broken because the customer feels that the company wants to take advantage of him or her.
- Be flexible. As they say, the customer is always right. Even if they aren’t, sometimes it’s better to give in and see what you can do to work with them.
Use Inbound Marketing
Outbound marketing is based on going to where the consumers are and interrupting their daily life to showcase your products and services. It exists in the form of classic TV ads, banners ads, or spam.
Inbound marketing turns this marketing paradigm upside down. The idea is to attract customers to your marketing website by offering valuable content that serves their needs in return. Through blog articles, videos, ebooks, reports, and more, you can convince users to leave their contact details and become leads.
Create a Loyalty Program
In order to keep customers in the long term, it’s important to offer them something to demonstrate how much you value them. One way to do this is through loyalty programs. These programs are a way to reward the customers who have stood by your digital brand and may even spread the word about your products or services to their network of friends, family, and acquaintances.