Best Practices for Creating Online Surveys
Online Surveys
Online surveys are a simple way to collect data from your target audience by asking them to respond to a set of questions shared on social channels, via email, on your website, or via any other online medium.
Surveys are not restricted to gathering data. They can also help you improve your marketing efforts, by letting you understand what your audience expects from your business, whether they like your emails, how much the content pieces you post help them, and any other opinions they have about your product, brand, and marketing.
Why Use Lead Generation Surveys?
A lead form by default has restrictions to collect just 2-3 details like the name, phone number, and email address of your prospective customer. These details are not enough to gauge the real pain points of your leads. This is where a lead generation survey jumps in!!
A lead generation survey is a cost-effective way to understand the needs and expectations of your prospective customer. A survey helps you to collect numerous details from your lead in addition to a name, phone number, and email address: What type of service are they looking for? What are their budgetary constraints? What is the size of their company, and more.
Advantages of Online Surveys to Generate Leads
Online surveys enable you to learn more about your potential audience while generating leads. Below are some of its advantages:
- Economic: They are adaptable to any budget, so all companies can make use of them.
- Flexible: You can update and modify your survey questions quickly and easily, as well as control the target audience.
- Quality information: You can ask potential buyers whatever you want. Therefore, you can obtain valuable information for your business decisions.
- Lead qualification: The answers to users’ questions allow you to quickly assess their level of interest as a customer and incorporate them into your conversion funnel.
- Fast results: You can obtain a large number of responses in a short time. The results are processed automatically, so you can get the information you need instantly.
Best practices for creating online surveys
- Always offer a reward for participation, if possible. Online surveys related to marketing have a response rate of between 10 and 30%. One of the factors that can help motivate people to participate is what is in it for them. So, next time, consider offering a free trial of a sample of a product or a free one-on-one consultation for completing your survey.
- Don’t ask too many questions. Studies show that asking more than ten questions causes survey fatigue or survey abandonment. Keep your questions short and relevant to your digital objectives.
- Closed questions, yes or no type questions or questions with a list of options to choose from, tend to work better for surveys. This prevents your audience from having to spend a lot of time typing out their answers and helps you to categorize feedback easily as there are limited sets of possible responses. This can help you gain accurate insights for better decisions.
- Maintain a consistent brand theme that includes your logo, color, fonts, and keywords. This reassures your audience that they are on the right page and not on a phishing digital site.
- Dynamic surveys are powerful. This is a method of showing relevant follow-up questions based on the answer to a previous question. This method works well for surveys with closed questions.