What are Indecisive Customers?

Indecisive Customers

All of us hesitate when it comes to making a purchase. We may not completely trust the sellers, the product, brand, or service. However, indecisive customers are those who, despite being interested in a product or service, regularly hesitate and postpone their purchase decisions indefinitely.

Although indecisive customers tend to be more hesitant about their purchases when they are made in person (since there is greater interaction and tension), this type of consumer is also present in online sales. Therefore, if you have an e-commerce or sell through marketplaces. It’s beneficial for you to know the characteristics of indecisive customers and how to deal with them.

Most Common Characteristics

• They ask very specific questions: They usually ask very specific questions rather than saying the typical “I would like you to tell me a little about X product/ marketing service”.
• They need time and space to make their decision: They will not give you an immediate answer about whether they want to make the purchase or not. They prefer to evaluate the situation calmly and make the decision when they are 100% sure.
• They do not give their opinion: Although they listen carefully to everything you are telling them about the digital product or service, they will never give you an outright opinion.

Five Ways to Help Indecisive Customers Try Your Product

Know your Customer

Understanding exactly who your customers are and what is important to them is crucial to the success of your digital product or service. To move product, you need to appeal to your target demographic on multiple levels. Everything from the product itself to packaging will play a role, but if you’re unsure of who that is, or are trying to appeal to multiple targets, this can be challenging.

Tell a Story

Every brand has a story. It’s your job to tell it and tell it well, because chances are, it will speak volumes about what makes your brand different from competitors. For your indecisive customers, the story should be relevant. One of the best ways to tell a story in this case is to use testimonials (reviews and comments from your satisfied customers).

Reduce Post-Purchase Dissonance

Dissonance-reducing buying behavior occurs when customers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands or solutions. This occurs, for example, when a customer plans, during a vacation. To rent a hotel room and confused by choosing among similar hotels within the same price range, location, or service. It also occurs when customers buying carpet because they face high-involvement decision because carpet is expensive and self-expressive. But they may consider most carpet brands in a given price range to be the same. It is at this situation when the customer is most indecisive.

Provide Outstanding Service after the Sales

The relationship between a seller and a buyer seldom ends when the sale is made. In most cases, customer expectations increase after the sale. Several important studies indicate strong, positive impact of customer satisfaction on company profits. When the company provides outstanding customer service after the sales. So why is that important for your indecisive customers? Simply, it builds confidence in your solution and your company. This confidence is essential to help the customer try your product. It provides trust and peace of mind for the customers to make their choices.