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Benefits of Online Advertising and Google Ads

Online Advertising

Benefits of Online Advertising and Google Ads

Online advertising allows you to show your ads to the people who are likely to be interested in your products and marketing services, while filtering out folks who aren’t. And you can track whether those people clicked your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets, and smartphones.

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What are Google Ads?

Ever seen a result tagged as ‘Ad’ when you search for something on Google? Well, that’s Google Ads doing what it does best.

Google Ads lets businesses pay to highlight their website. Based on the keywords they bid for, the quality score, and other factors, websites can appear in various google search results.

Remember, Ads and AdSense are two different offerings by Google. While AdSense is for website owners who are selling ad space, Ads is for businesses who want to promote their website. And using them together might not be a great idea.

Benefits of Google Ads

1. Targeting capabilities

Marketers and salespersons know the importance of quality leads. At the end of the day, your marketing ad campaign should meet the objectives of your brand. With Google improving its algorithms every passing day, you can be assured of reaching your target audience.

You can choose to bid for specific long-tail keywords or shorter ones. While the former lets you target potential customers with high intent, the latter may get you higher traction with fewer leads.

2. Ability to leverage audience’s intent

Ever felt Google knows more about your tastes than your best friend? Google’s smart algorithms can detect user intent and serve them just what they need on a platter.

Let’s say you’re advertising on social media or websites where the primary intent of the user is to browse the web or engage on social media. Your ad has to be exciting and powerful enough to sway users.

With Google Ads, you can target users who are looking for a product that your business has to offer. This gives you an edge over other advertising channels and allows you to get more leads.

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3. Campaign controls

Another reason why online ads are popular even among big companies is the fact that they’re easy to execute. Organizations don’t need employees with fancy MBAs to execute a Google Ads campaign. This way they’re able to get the job done with minimal resources.

With some training and basic marketing skills, anyone can kickstart an ad campaign that can get overwhelming results.

What is Online Advertising?

Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.

Since the early 1990s there has been an exponential increase in the growth of online advertising, which has evolved into a standard for small and large organizations.

Online advertising is also known as Internet advertising or Digital Advertising.

Benefits of Online Advertising

1. Cost Efficiency

One of the largest benefits of online advertising is that it is much more affordable compared with other traditional adverting methods.

Even on a shoestring budget, business owners can access a fairly wide audience and stretch their marketing dollars further.

Google estimates that for every $1 you spend on Google Ads, you’ll earn back $2 in revenue. That’s a 200% ROI — not something to be sniffed at.

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2. Targeted Campaigns

Traditional media such as flyers, television, billboards and direct mail offer no way to hone in on your target market.

Your budget is spent on showering your ad over as many people as possible, in the hope a few will see your message and act. Online advertising gives us much more control.

Websites such as Facebook and Google can tell us who to target, based on their profiles and search history. This allows us to target key messages specifically to those people who are most likely to purchase.

3. Global Reach

If you have your eyes on overseas markets or are launching an international e-commerce business, online advertising is a must.

Put your brand before millions of overseas customers without the overheads of establishing international offices. Leverage the existing global reach of platforms like Google and Facebook to tell customers all over the world that you are open and ready for business.