How to Get a Google Knowledge Panel?

What is a Google Knowledge Panel?

A Google Knowledge Panel is an information box that shows up on the right side of your screen when you search for entitles like people, organizations, places, animals, and so on.

According to Google, they pull content for these knowledge boxes from:

• Authoritative open web sources such as Wikipedia pages.
• Authentic data sources that Google partners for specific info, for example, info on music and movies.

For authoritative sources, Google also allows them to provide direct feedback on the marketing content shown in the knowledge panel. Therefore, some of the information that you see might also come from the person such as a business icon, industry expert, or celebrity featured in the Google Knowledge Panel.

Why is the Google knowledge panel important?

Knowledge panels are extremely valuable to your business. They help your business get discovered and stand out from the competition. It’s one of the first things your audience will see when they conduct a search for a business like yours.

You will dominate the search results by having a placement at the top right. Since the information is boxed off, the eye is immediately drawn to it. This is extremely beneficial to helping you earn valuable leads interested in your business.

How to Get a Knowledge Panel for a Killer SEO Strategy?

Figure out the entity home for your business.

Most topics, businesses included, have what is called an entity home. The entity home is the webpage Google sees as the definitive source for hard facts on that topic and can be any marketing page solely dedicated to it.

In many cases, that might be a Wikipedia page. It may also be a social media digital profile on a major platform like LinkedIn or Twitter.

However, in the case of most businesses, it will be the official company website. That said, whether your business already qualifies for a knowledge panel or not. You’ll want to spend some time optimizing your site with what you know about what is knowledge panel in mind.

Improve your site’s user experience.

Google’s Knowledge Graph will only pull information for a possible knowledge panel if it directly answers a searcher’s questions. For that reason, it’s crucial to optimize your site with general user-friendliness in mind. Start by making sure your site is easy to navigate, optimized for mobile, quick to load, and easy to read on every level.

Then plan your content with Google user intent in mind.

Further optimize your site with schema markup.

Once you’ve streamlined your site to appeal to actual human beings, it’s time to optimize it even further with Google in mind. One way to do this is with schema markup, a type of microdata that can help Google better understand your site’s purpose and general structure.

Schema markup also delivers detailed information to Google that can show up in your listings and help them stand out in all the right ways (as with rich snippets).

Work on boosting your authority.

The higher a website’s authority quotient, the more likely it is to achieve plum Google search rankings. One of the more effective ways to do this is by working on your backlink-building strategy. Google sees each backlink as a vote for the linked site – proof positive that it’s an excellent source for high-quality content.

Encourage peers and other members of your audience to link back to you by creating beneficial, top-tier content. Establish and nurture relationships with bloggers, influencers, and other key members of your niche or industry.