Podcast SEO: How to Make Your Podcast Rank?
What is Podcast SEO?
Podcast SEO is the strategy of optimizing your podcasts to boost their visibility on search engine results pages (SERPs). The goal is to increase the chances of potential listeners finding your shows through search traffic.
Businesses will have a podcast channel and use that format to:
- Explain critical information to audiences.
- Interview industry experts.
- Explore different topics related to the business.
9 Tips to Optimize Podcasts for SEO
Search topics for the podcast that can generate traffic
Before you start a podcast, search for the current trends. If you already have a topic in mind, search for the related digital keywords. This helps in broadening your content ideas and also gives you an understanding of the social shares, backlinks, and SEO traffic.
You have to remember that not every podcast will be a hit and generate traffic. The idea is to stay relevant and keep adding topics that gather attention.
Keyword research for your podcast
While creating content for a blog or a podcast, you need to focus on your keywords. You will need to have a clear theme or topic, follow it up with the structure of the episode and choose keywords that describe your podcast.
Once you have a structure outlined, conduct keyword research. Your keyword research should aim to have keywords with high search volume and low competition.
Podcast Voice
Your podcast host needs to have a good and strong voice. This is to ensure that Google can interpret and understand as many keywords that are being spoken. Mumbling or not speaking clearly will make it harder for Google’s Natural language Processing (NLP) to understand what you are saying and makes it harder for the AI
Episode Transcripts
Google’s speech-to-text feature automatically transcribes your podcast. However, that does not mean that it will be perfect. You will need to go through your transcript to ensure that there are no errors.
Transcribing and cross-verifying data is a time-consuming process. However, ‘edit time’ allows you to add your podcast SEO keywords within the transcript. It also helps search engines to understand your podcast better and in detail.
Provide metadata
Adding metatags is a very well-known SEO practice as metadata provides additional information and details concerning your content. Once a title has been added, it is followed up by the description. This description helps audiences understand what the content is about and also aids in search optimization.
Meta tags are very useful for podcasts as well. With metadata, users find it easier to look for information.
Divide your podcast into small chapters for your listeners
Often, podcasts can feel like a casual conversation. However, that does not mean that the podcast host goes on talking. Just like written content, your podcast also needs to have digital structure and theme.
Dividing your podcast into smaller chapters makes them more interesting for listeners. You can insert a table of content with various chapter titles. This also gives them the option of skipping to the marketing content that they are looking for without having to listen to the complete file.
Create a Write-Up for your every podcast
Adding a write-up about your podcast is important. This write-up gives the audience a glimpse of what the podcast is about before they listen to the audio file. This brief text also allows you to add keywords organically.
However, a write-up should not be confused with the transcript. A write-up is just a summary of the podcast. However, the transcript captures all the details. Transcripts also help Google to understand the marketing content of your podcast and where the main points lie.