Tips For Earning More Product Reviews Online
Product Reviews Online
Product reviews online not only matter for business owners but also matter to the customers. People don’t want to spend money or precious time on something that’s going to result in a terrible experience. So, reviews and ratings are the first things they go and search for before any online purchase.
Why Product Reviews and Ratings are Important?
Product Reviews and Ratings Build Trust
A brand can build significant trust and credibility from a steady stream of positive reviews. A product having good reviews would surely be able to help the customers in their buying decision. They would likely put their trust in your products as well as your Brand.
Product Reviews and Ratings Expand Conversation
Product reviews are an easy way to expand your brand’s reach and play a huge role in boosting your conversions. If you deliver products to your customer’s expectations, they would openly do the marketing for you by leaving positive reviews. And a single positive review can lead to an increase in the conversion rate.
Reduce Possibilities of Returns
If you do not display product reviews, how your customers are going to decide the product quality? They would not be confident enough to make a purchase. Moreover, they will have doubts regarding product quality.
A product having good ratings and reviews would likely face fewer returns, simply because most of the customers are satisfied with it
Product Reviews and Ratings Impact SEO
When it comes to SEO, Google puts your customer (their users) first. What the user wants, believes and trusts is what Google wants, believes, and trusts. So if Google sees your customer telling that your marketing business is good, Google will use that as a signal to rank you the good.
Ways to Get More Reviews
Encourage Customers to Write Reviews With Post-Purchase Emails
The first and potentially most obvious way to get more reviews for your digital products is to ask customers to submit them. They’re the most qualified to write about your brand.
Find a way to collect customer emails at the point of purchase. Whether that’s in your physical location or online, you don’t want too much time to pass before you ask for reviews. That’s why so many brands see great results with post-purchase emails. After enough time has passed since their initial order, you can ask for feedback through emails that recount the exact items you bought.
Incentivize Customers to Write Reviews
If simply asking your customers for reviews isn’t getting you the conversion rates you want, try incentivizing the digital process. Create motivation for your customers to write reviews for your products by offering them incentives for doing so.
But before you start giving away items, be careful of what you offer in exchange for reviews.
Optimize Your Review Forms for Mobile
If it hasn’t been drilled into your mind enough quite yet, please note that mobile optimization is incredibly important.
Make It Easy to Review Multiple Purchases at Once
The key to getting more reviews for your products is to make it simple for customers to leave them. Many of your online shoppers buy multiple items at a single time. It doesn’t make sense to send them individual follow-ups asking them to review their purchases one at a time.
Use a Product Sampling Program
If you don’t have many recent customers to look to, it’s hard to generate review content. This is even true for the biggest brands and retailers as new product launches often take time to generate buzz or review marketing content.
However, running a product sampling campaign is the best way to generate content when you don’t have the large customer amounts. Reach out to massive sampling communities filled with everyday and micro-influencers to write authentic feedback about your products.