Search Engines: Optimize for Bots or Humans?

SEO Strategy: Bots Vs. Humans

Bots or humans? They are the chicken and the egg of search engine optimization. You need humans to make a sale, but you can’t get the humans without the help of bots.

The question is, which one comes first on your priority list? To answer that, let’s define each of these audiences.

Writing for humans

Human readers are the ones that can eventually make a purchase and become a customer. When making purchase decisions, humans need product details and pricing, but that type of information usually isn’t enough.

If you want to create content that resonates with a human audience, your content needs empathy, storytelling, and emotional reasoning.

Writing for robots

In this case, the robots we refer to are search engine crawlers or spiders. Unlike humans, web crawlers can’t buy a product from you, no matter how great your marketing.

But bots influence your position on Google’s search engine results pages (SERPs), which impacts whether or not human readers will see your content.

Search engine spiders respond to optimizations around indexing technical SEO. In other words, you want to use your keywords and heading structure to make it easier for bots to figure out the context of your digital content.

SEO Is About People, Not Bots

Google began rolling out new guidelines for creators and website owners. These new practices are oriented to give customers authentic and genuinely helpful content material. The Useful Content material Replace goals to get creators to place extra effort into creating good content material.

Google is putting precedence on content material written by individuals for individuals, slightly than simply publishing items for search engines like google. Individuals-first content material is all about answering questions and satisfying your reader.

The Useful Content material Replace additionally avoids unoriginal items that solely summarize what’s being stated by different creators with out actually including worth or one thing new.

Some website positioning professionals may be aware of this technique: the digital content material creator identifies a key phrase that they wish to attain the highest of search positions. Then, they take the content material of the primary three ranked websites and “combine” all of them in an unoriginal textual content as a kind of rewriting, designed solely to be a focus for Google’s algorithm — usually, including no further worth to the reader.

That’s one technique that Google needs to keep away from, with a view to provide good marketing content material to searchers.

How to strategize your content material any more?

Return to the “foundation”

Any Advertising technique wants a deep evaluation of its goal. That’s one thing that may by no means change. Researching about your personas is a typical process in our workflow.

The Useful Content material Replace may be very helpful if we double-check our purchaser persona.

Keep away from relying an excessive amount of on AI

Producing content material with AI is a brand-new follow to publish a excessive quantity of items in much less time. Nevertheless, it is best to reevaluate if an AI can write the content for you. If they are really useful to optimize your marketing content, human editing is key to making the difference.

Don’t publish mass generic content material

Deal with publishing higher content material that satisfies and brings essential solutions and insights to your reader. This takes time to make and wishes planning.

Earlier than in search of the key phrase positions you’d love to realize on SERP, ask your self: how can I add worth to this subject? This may definitely show you how to keep away from the temptation to provide a excessive quantity of low-quality, unplanned and generic content material.