Elements of A Great Website
Having a great website for your digital marketing business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. Websites has become necessary for every business, brand, institutions, organizations and individuals. Now the days every blogger have a website and every celebrity too have a website which includes their bio and upcoming works. For business website provide growth and opportunities to survive in future.
What Makes a Great Website?
There’s a lot that goes into building a good website. It’s not simply buying a domain, getting some random host, installing WordPress and picking a theme that looks cool. When you leave it at that, you’re setting yourself up for failure. You need to plan to get things right. You need a strategy — which is probably the most important element of a good website.
Elements of a good website
Many things we deem important for a good website are hard to quantify. There’s a lot of talk about quality in SEO, for instance. Even Google has been saying for years that you should focus on the quality of your site and content. After every algorithmic update that Google implements, the answer for those who lost rankings is the same: it might not be your fault, because other sites might seem to be a better fit for this specific query. Nonetheless, you should work on the overall quality of your content.
People flock to the Search Quality Raters Guidelines for input on how to do that, looking for any guidance at all. Now, you shouldn’t take everything that Google says as gospel, but in this case, they are right. You should improve your content — always! Make sure to look at user intent and the behavior of your potential customers. Periodically redo your keyword research. And check your niche, what’s happening in your part of the market? By continually evaluating your SEO strategy, you’ll get a grip on the changing market and find new opportunities.
1. Make a Plan
When building a website, it’s important to have a clear goal. What do you want from your website? What kind of design would you prefer? What outcomes do you expect? Once you figure out your goals, you’ll be able to plan a strategy accordingly. Your website name, tagline, title, and niche will depend on your goals.
A well-designed, functional site will allow you to engage and connect with prospective customers, but it will also serve as a great marketing platform.
2. Clear Architecture and Navigation
If your site is easy to navigate, visitors will be able to find what they’re looking for quickly and easily. Moreover, clear navigation will help search engine bots to crawl and index your pages more efficiently.
3. Optimize for Mobile
Today, more than 60% of visitors prefer to open websites on their phones. That’s why all the leading websites are optimized for mobile and unless you want to fall behind, you need to have a mobile-friendly version of your site too.
The best solution is the responsive design which will make your website look good on any device size. Search engines also favor mobile-friendly websites and rank them higher in search results.
4. Great Visuals
People are visual creatures. We respond much better to visual content (images, videos, illustrations, animations, etc.) than plain text. That’s why your site’s aesthetic is very important.
Apply unique, eye-catching visuals that reflect your brand and attract the visitors’ attention.
5. Pay Attention to Your Site’s Speed
No matter how visually attractive your website may look, if it is slow because of dead links and broken images, people will get annoyed and leave. Make sure to conduct a website audit occasionally.
Use tools like Google’s Page Speed Insights to check the page loading speed. Depending on the analysis results, you can consider adding a caching plugin, optimize or compress images, etc.