Characteristics Of A Successful Business Website
first of all, we have to understand what a successful business website is in digital marketing world . In simple words, a successful business website is an effective website that attracts more customers to the business.
Characteristics of a Successful Business Website
1. Simple, easy-to-use, and user-friendly
The most basic characteristic that a successful website should possess, in my opinion, is that it should be very simple, easy-to-use, and user-friendly. These terms sound simple but are difficult to implement.
a simple website is more powerful and effective. A complex website will be annoying to the visitors.
To make a website simple, you have to eliminate unnecessary elements from it. You have to keep only the essential ones, such as contact information, product details
2. Responsive and mobile-friendly
Another characteristic of a good business website is that it should be responsive and mobile-friendly.
“Responsive design is Google’s recommended design pattern.” — from developers.google.com
A responsive site can, very easily, be viewed from any device with any screen size. So whether your visitors are visiting your website from a mobile phone, tablet, laptop, or from a desktop computer, they should be able to view the site, without having to zoom in or zoom out from their web browsers and without having to scroll horizontally. You can achieve this with responsive web design.
3. SEO friendly
A successful business website should be search engine friendly. It should be easily accessible to search engines. If your website is not SEO friendly, it will not rank well on search engines. So you will not get much organic traffic.
By making your website SEO friendly, you can increase the visibility of your website. An SEO optimized website will get more exposure in front of your target potential buyers. But keep in mind that you should not over-optimize your website for SEO. Over-optimization will hurt your website’s SEO.
4. Functional, user-friendly design.
Your overall design must be of optimal design in functionality, usability, and appearance. It should be easy to navigate whether on desktop or on mobile as well as user-friendly for visitors of all ages and varying levels of technology experience.
Characteristics That Make Up A Strong and Successful Business Website
1. Strong purpose
Before anything, every strong website has a strong purpose. Without a clear purpose on what to communicate to your audience, one cannot achieve an effective reaction. Are you trying to sell? Are you trying to advocate for a cause? What is the core of the message you want to deliver, and what are some helpful resources? Having a strong, passionate purpose for your website will serve as your strong foundation for a successful website.
2. Calls Action
Not only do you want your website to be noticed, you want people to initiate actions. Every strong website has a component that attracts and calls users to actions it prompts. If you are a business selling products, you may want to call your audience to action through an attractive offer. If you are a social issue advocate, you may want to call your audience to action through your issue’s urgency. Whatever your website’s purpose is, a strong call to action will serve as the channel to your success.
3. Stylish Content
Content of value is important to every successful website. Well constructed paragraphs, customized pictures, and engaging graphics improve the impression of your website significantly, compared to a plain, old text with inserted pictures. Extending from your purpose and strong communication, the quality of your content determines your website’s outcome.