Ways to Improve Google Ads

How Do You Improve Google Ads?

If you are still asking, ‘how does Google generate responsive search ads in digital marketing,’ then you need to know precisely how improve Google Ads and how it works.

The first thing to do as you set about your Google Ads is to verify which of these 3 goals you want to achieve:

• 1. Direct more targeted visitors to your store.
• 2. Increase calls to your business.
• 3. Guide people to your company landing page or website.

The next thing you should do is to determine whether your ad copy should be delivered to a local or global audience. You will then use 3 short sentences or images to showcase how your business stands out from the crowd.

And finally, you set your ad budget which Google will utilize in order to predict the success of your Google Ads campaign. And your ad will go live.

Your ad will appear at the top of search engine results as it ranks high enough for your target audience to see it. And as more people click on your ads, your business will come much closer to fulfilling your preset budget, in this way you can improve Google Ads.

 

 

 

Simple Strategies to Improve Google Ads Click-Through Rate 

1. Use Ad Extensions

Make full use of the ad real estate. With ad extensions, you can showcase additional information, features, services, contact details or specific links to specific pages in your website.

Ad extensions are free to add. Google Search network offers a number of ad extensions ranging from reviews, price extensions, contact details.

The ad extensions make the ad copy appear bigger and therefore the ads stand out. The more information you can share in your ad, better the chances of the ad being more relevant to your target audience and therefore better the chances of increasing clicks.

2. Add negative keywords

While adding relevant keywords is important to increase your AdWords CTR, adding a list of negative keywords is equally significant.

So, what are negative keywords and how can adding them help?

Negative keywords help advertisers stop wasting ad spend on irrelevant keywords. As a result, you’ll be reaching the right, quality target audience and get a lot less random clicks on your landing pages.

Since negative keywords exclude search terms not relevant to your business, you are showcasing relevant ads to a relevant audience.

Your CTR is the percentage of searchers who viewed your ad and then clicked on it, excluding search terms that aren’t relevant to your business will help you trim down on uninterested impressions, and therefore increase click-through-rate on your PPC ads.

3. Bid Higher

 

Maybe, you’ve tried all the techniques and hacks and still, your CTR is low. Check your Search Impression share, your ads page position. If you’re not showing in the top 3 results on page 1, you’re pretty much losing to competition. Increasing your bids can help get your ads a better position, therefore better Impressions and Clicks. An improved ad position will lead to an improved CTR. But this might also lead to an increase in cost.

The golden rule with paid traffic is to keep testing. Same goes for improving the click-through-rate of your campaigns. Don’t be afraid to test copy, headlines, URL paths in your ads.

4. Know Your Audience and Get Creative With Your Ad Copy

This might seem like a no brainer and yet is most under-utilized. Do your research and check out what your competition is saying in their ads. Make sure your ads carry your brand’s tone of voice that’ll resonate with your target audience.

Check out these ads for the search ‘Yoga classes Melbourne’

Which one stands out for you and why? While writing ad copy make sure, you ask the question, ‘How can I focus on my audiences search intent?’ Focusing on your audiences will help you come up with ideas and write better, engaging, and creative ads. This will eventually help in improving the ads click-through-rate.