Things Bloggers Should Know Before Using Google AdWords
Tips for bloggers to adhere to Google AdWords policies
The primary goal of Google remains the same – to provide unique, original and representative content to its users. Google AdWords, as such integrates the same policies to make the experience on the search engine more comfortable for users. Bloggers who plan to be successful with Google AdWords need to:
- Use original and unique content as opposed to scraped ones
- Stop using intestinal and excessive ads
- Stop using blogs solely for the purpose of advertising
- Create campaigns with content relevant keywords and format
- Avoid trying to harvest user/visitor information
- Understand and follow Google ad word policies strictly
Creating good content is always half the battle won. It is more important to get it to people who would consider it benefitting. Content promotion strategies integrated into Google AdWords for bloggers can get you ahead of your competitors. As such, experienced content marketers spend as much on promotion as they would on trying to generate the likable, linkable and sharable asset. Google AdWords seems to be a relevant tool that every bloggers should try.
Best Google AdWords Networks for Bloggers
When you’ve launched your blog and your traffic is growing, it’s time to start thinking about how to monetize your blog.
Display ads are one of the most common monetization methods–even for new bloggers. But how do you know which display ad networks are the best?
Depending on how much traffic your blog attracts, you should choose a display ad network accordingly. Not all networks work the same, let alone yield the same blog income.
Therefore, to help you save time and make more money, I’ll reveal 10 top ad networks you can start using right now to increase your blog revenue today.
And don’t worry if you’re just getting started with blogging. Even though your ad income is small in the beginning, using display ads means 100% passive income – even while you sleep.
Benefits of Google AdWords
Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the key ones:
1. Target your ads
Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
Google Ads offers different ways of targeting, which we’ll go over in more detail later. For now, here’s a look at the choices that you have with online ads that can make your marketing campaigns even more targeted:
- Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
- Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
- Age, location, and language: Choose the age, geographic location, and language of your customers.
- Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
- Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.
2. Control your costs
Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.
3. Measure your success
With Google AdWords, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business — purchased your product, downloaded your app, or phoned in an order — you can track that, too.
By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.
You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls. And you can also use analytical tools to learn about your customer’s shopping habits — how long, for instance, they tend to research your product before they buy.