How to Use Mind Map for Content Creation
What is a Mind Map?
A mind map is a diagram that uses text, shapes, lines, arrows, and symbols to arrange ideas and concepts in an organized but nonlinear graphical layout. It makes it easier to work through your ideas and structure them visually without worrying about following a particular structure or order. But, the construction for most mind maps is the same:
- Place the main idea in the center of the map, represented by a shape or symbol.
- Connect the most important themes to the main idea with lines or arrows, known as branches.
- Connect subtopics to the branches, also represented by shapes or symbols.
- Add additional themes from the subtopics on lines or arrows known as twigs.
This structure can help you understand the hierarchy of your piece or projects and where to focus your research and energy.
How to use a mind map in your content creation?
Finding the Right Niche
As a content creator, it’s extremely important to find the right niche. Especially if you intend to create content for social media, it’s better to select a genre before you start. Use a mind map to locate your favorite niche.
List all the interesting genres and subgenres in a mind map. Besides your interest and expertise, also consider the competition around that niche. As the mind map contains your interest and competition together, finding the right niche becomes easy.
Identifying Unique Topics
Besides choosing an ideal niche, you also need to find out the unique topics for your marketing content. There might be endless topics, but making or writing content on the much-discussed topics is pointless unless you have anything new to add.
That’s why mind mapping can help you find unique and trending topics for content creation. You can also compare the trending concepts with what you’ve already covered. If you find a match, it’s time to promote them again or share them with your audience.
Brainstorming
Brainstorming is a crucial part of content creation, whether you write a blog, broadcast a podcast, or create videos. It allows you to get fresh ideas for your content and its execution.
Many mind mapping tools allow collaboration. Therefore, multiple people can brainstorm simultaneously and write the idea on the same map. Once done, you can organize the concepts based on the topic and subtopics. Removing any duplicate ideas from a mind map is also possible.
Creating an Outline
After you decide on the topic for your upcoming marketing content, you need to create its outline. There are different outlining apps available in the market. But, a robust mind mapping app can assist you during outlining. Thus, you don’t need to use an outlining tool separately.
Design an Infographic
Infographics are a powerful supporting tool for any blog to be visually attractive. However, creating it is often a time-consuming task. It includes finding data resources, extracting the necessary data by analysis, mock-up, and finally creating one using some app.
You can use a mind map to combine all the main points of a blog. Then, filter only the critical data for an infographic.
Planning Content Upgrades
For serious content creators, upgrading the digital content is a vital process. In this way, you can turn occasional readers into regular visitors to your website. Apart from this, you can collect the email addresses of the visitors for additional digital content promotion.
Asking your reader to sign up for newsletters has become too clichéd. Instead, you can use a mind map to find novel upgrade ideas.