Micro Content: What It Is and How to Create It?
What is Micro Content?
The term “micro content” refers to short-form content that is usually intended for social media. Used properly, it serves as a high-value and potent form of content marketing. Microcontent also has the advantage of being easy and inexpensive to create and implement.
Essentially, microcontent is short. It can stand alone by itself and still make sense to the reader without having to read any of the information around it. Microcontent should serve as the most intriguing and appealing form of content on your marketing materials, including your web pages, blog posts, and social media posts.
Micro Content vs. Short-Form Content
Sometimes, micro content is confused with short-form content. However, the two are very different. Micro content is much shorter than even short-form content. While micro content can be read in 30 seconds or less, short-form content is any written copy up to 1,000 words.
How is Micro Content Used Online?
Micro content is best used on social media. You only have someone’s attention for a short span of time while they are scrolling through the latest marketing posts on their feeds.
Instagram is a photo and video-sharing app. It is ideal for micro content because you can share a photo or a short video and write another short caption to accompany it.
Snapchat
Snapchat is a photo and video-based instant messaging app. It is also ideal for micro content because quick, shareable content works best on this app.
While you may not even realize it, all tweets are basically micro content! (Except maybe those long threads.)
Benefits of Micro Content
CAPTURE THE VIEWER’S ATTENTION
Most people only spend a few seconds looking at something online before they move on. You have to make your point quickly if you want the viewer to absorb what you have to say. When you use professional micro content, you can appeal to the viewer and capture their attention in a split second.
EASIER TO DIGEST
Many of the best marketing taglines in the world are only a few words. Nike’s “Just Do It” slogan and McDonald’s “I’m Lovin’ It” catchphrase are both excellent examples of this concept. Because these taglines are so short, they are easy to digest and remember.
While there are times when you can create a longer video or article, you generally want to keep your first impression short. The best digital micro content social media uses is short and to the point. If the viewer can’t digest it easily, they’ll likely ignore it and move on down their newsfeed.
SAVE MONEY
One of the best things about micro content marketing is it saves you both time and money. You don’t have to spend your entire marketing budget to create a single piece of content. Instead, you can create useful pieces of content in only a couple of minutes or hours.
When you compare it to full-fledged tutorials, its content costs a fraction of the price. You can still create top-notch branding materials for your company and create a professional image, but you don’t have to pay as much.
When you get help from a professional video production company, they can save you money by creating it, from the longer videos you are already making. This means more items for you to share over a longer period of time.
USE IT TO PROMOTE OTHER CONTENT
By learning it , you can determine how to promote other types of digital content as well. Long-form content takes more time and money to create. When you promote it with micro content, you are able to put your investment to work and get a better payoff.
SHAREABLE
By using it on social media, you can quickly expand your reach and market your company to new viewers. Because it is short and easy to digest, it is easy for people to share. Each time someone shares your content, they are boosting your ad campaign for free.