Content Marketing KPIs Worth Tracking
Content Marketing KPIs
When you monitor content performance, you need to know which content marketing KPIs to track to improve your performance. That’s why we’ve compiled this list of content marketing KPIs for you to track. Keep reading to learn how to monitor content performance effectively by following these metrics.
Content marketing KPIs to track for better results
Time on page
One critical metric to monitor is time spent on your content pages. When you create content, you want people to stay on the page and spend time reading your content. You want to create content that answers your audience’s questions and provides them with the helpful information they need.
By monitoring time on the page, you can see which pieces of content keep people engaged longer. You may find that your pages with videos have a longer time on digital page.
Number of content marketing pieces published per week
The most important KPI to track — especially when you’re first starting out — is publishing at least three pieces of quality content (articles, video, etc.) each week.
This is because search engines have one mission: Find information that best answers their searchers’ questions and help them meet their goals. When you publish valuable and transparent content on a regular basis, search engines will recognize that your website provides lots of useful information, and you will rank higher and faster in SERPs.
Organic website traffic
For starters, it’s one of the best ways to measure how well your company is educating people (more traffic means more people are finding you). Also, it’s a leading indicator of more inbound leads and sales. The more people that are on your site, the more opportunities you have to convert leads.
Now, is all website traffic great? Of course not. Website traffic is only great if you have the right type of website traffic. And we can tell you definitively there is a surefire way to get qualified traffic — meaning real buyers looking for products and services like yours, on your digital website.
Session-to-contact rate
After publishing lots of content, it’s exciting to see the organic traffic pouring in; however, you want to be sure it’s not just any traffic — but the right traffic.
Measuring your contact conversion rate can help you gauge this.
To calculate your contact conversion rate, divide new contacts by the number of total website sessions. A strong contact conversion rate means your website visitors are clicking on your calls-to-action (CTAs) and filling out forms, exchanging their personal information for marketing content they find valuable.
Sales opportunities generated from inbound (SQLs)
When you invest in a content marketing program, this is likely the KPI your company will pay the most attention to because you want to know the content you’re creating is not only driving more organic traffic to your marketing site but that it’s also increasing sales opportunities.
By applying the principles of the previously mentioned The Big 5, you’ll attract real potential customers who have problems that your company helps them solve. This creates more (and better) opportunities for your sales team.
Ranking for important keywords
When your website starts ranking for the top keywords in your industry, it shows that your dedication to providing valuable content and being the No. 1 teacher in your space is paying off. You’ve hired your content manager, they’re making sure you’re publishing high-quality content at a regular cadence, and your prospects are finally finding you. Search engines are noticing, too.